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Now with More Features for Managing LinkedIn Company Pages from HootSuite

By Jordan Behan | 2 years ago | 8 Comments

LinkedIn Pages Update header

LinkedIn is the world’s largest and most influential professional social network. To help organizations effectively build their presence on this epicenter of networking, we’re excited to release powerful new LinkedIn features in the HootSuite dashboard. Marketers, HR professionals and community managers using LinkedIn Company Pages can now fine-tune messaging with advanced targeting options (for Enterprise clients), and improve the performance of page and status updates with the introduction of new analytic modules (available to Pro and Enterprise clients).

“Businesses use LinkedIn Company Pages to share relevant news, industry trends and career opportunities– all of which are key ingredients to standing out from competitors communicating with professionals.” says Lana Khavinson, Senior Product Marketing Manager at LinkedIn. “With a global audience of over 200 million professionals, this new integration helps brands effectively tailor messaging to the right audience and analyze the performance of their Company Page Status Updates.”

To learn more about HootSuite for Enterprise, please request a demo. To try these new LinkedIn features within HootSuite:

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Introducing LinkedIn Analytic Options (Pro & Enterprise)

Snapshot, the new analytics tool, provides publishers a quick and exportable overview of their Page performance:

  • Total Followers
  • New Follower metrics
  • Impression metrics
  • Engagement metrics

Need to dig deeper and get stats on a per-post basis? Company Update Engagement modules will allow you to access a granular, side-by-side comparison of post metrics that are not available through native LinkedIn analytics. You can also view the last 3 people who commented on a post, with a link to their user profiles.

Sort your popular content by date, by update, or by total number of Likes or Comments.

LinkedIn Pages Update Screenshot
Analytic modules that provide a snapshot of page performance and per-post insight into effectiveness of content. Click to enlarge

New Targeting Options (Enterprise)

This release also has a number of features for Enterprise customers that will make targeting messages possible. Want to reach a certain business demographic with your updates? With Targeted Status Updates, you will have the option to filter audiences by the following segments when composing a status update:

  • Geography
  • Company Size
  • Job Function
  • Seniority
  • Industry

Publishers know that the same content isn’t always relevant to their entire global audience; advanced targeting options allow even the biggest LinkedIn Company Pages to reach followers on a more personal level. For example, marketers can publish content targeting high-level enterprise decision makers in specific geographies, while continuing to release fresh Company Page news and messaging relevant to their entire follower base. With this powerful new targeting, HootSuite Enterprise users can fine-tune messaging and dive deeper into the social power of LinkedIn.

LinkedIn Pages Update Screen 2
Enterprise customers can craft messaging and updates to target specific follower segments. Click the enlarge

Haven’t installed LinkedIn to your HootSuite dashboard yet?

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5 comments
Mary
Mary

I have Hootsuite Pro and I can not create a LinkedIn report!  I thought it would automatically do it like it does it for twitter & facebook.  Why are you making it so difficult?


Leif
Leif

ok...so it will be a nice test for me to see how effective you can be...

Phil Gerbyshak
Phil Gerbyshak

This is seriously awesome news Jordan. Thank you HootSuite for adding this.

I can't wait to see what's next for you guys!

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hi @Mary - happy to help!


Your Pro Plan includes 50 Analytics Points that you can use to create various template or custom reports. The "LinkedIn Page Insights" Report Template requires 20 points.


A list of all Templates and Modules can be found here, along with the point values: https://help.hootsuite.com/entries/21529329-Analytics-Reports-Points-templates-and-modules


If you're having trouble creating this report or if your seeing any error messages, please reach out to us on Twitter @Hootsuite_Help or through the Hootsuite Help Desk. 


Best,

Kathleen | @Hootsuite_Help | Hootsuite Help Desk - http://ow.ly/dBnBz

Jordan Behan
Jordan Behan

Thanks Phil,

If you put these new features to use and have feedback, let us know.

Cheers,

Jordan