3X Twitter Engagement With the New Pic.Twitter Publishing Option

Image "[16:37] polaroid" by westpark via Flickr CC BY-NC-ND 2.0


By Donné Torr | 3 months ago | No Comments

You spoke, we listened. Publishing images using Twitter’s native pic.twitter.com functionality was one of the most requested features in Hootsuite’s feedback forum. That’s why we recently made the option to use pic.twitter available to all Hootsuite users, in the dashboard, as well as on iOS, Android, and mobile web.

As we know, images in Tweets have been shown to increase engagement rates by three-to-four times over messages without photos. Meaning the more you can add visual content to your Tweets, the better.

With this change, instead of just ow.ly links, your followers will now see your images (up to 4) directly in their feeds. Your Twitter presence will be more visual, and more powerful.

Here’s what it looks like in your Twitter feed:

Twitter images

How to Use Pic.Twitter

To attach an image to a Twitter message within Hootsuite, enter the compose box and click the paperclip icon, then select your Twitter account and the image you want to use. When you choose the pic.twitter option for publishing Twitter images, the images will appear prominently in native Twitter feeds and also be added to your Twitter profile’s photo gallery.

3 Tips to Increase Twitter Engagement

  1. Choose relevant, appealing Twitter images that are shareable. Choosing the right image can make a huge difference to the performance of your messages, so don’t just share an image for the sake of sharing. Make it meaningful.
  2. Crowdsource your images. Run contests or ask for submissions from followers. This will not only increase engagement but also is an excellent way to keep your customers involved.
  3. Optimize your images for Twitter streams. Keep in mind that Twitter users may be rapidly scrolling through hundreds of Tweets. You want them to stop when they get to yours.
53 comments
OrchestraComms
OrchestraComms

I can't seem to find how to tag people in an image or group of images via my Hootsuite dashboard. I can do it via Twitter.com but not here. Help? 

SandraStevens
SandraStevens

I'm posting as a free member on hootsuite.  When I attach an image, it still appears with an ow.ly link.  For visitors to view the image, they need to click ***View Photo*** on twitter.



Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hi Cathy,

Thanks for reaching out to us, my name is Camille from the Help Desk and I'd be happy to assist you in this matter! The pic.twitter feature is now available for all subscriptions! It's now built right in, so when you attach an image via the paperclip or URL shrinker it will now generate an image preview in Twitter.

If we can assist further with any questions, please reach out to us on Twitter, @Hootsuite_help or via Private Message on our Facebook Page, https://www.facebook.com/hootsuite

Sincerely,

Camille | Customer Advocate | hootsuite.com/help


TimFarnsworth
TimFarnsworth

How do I change the setting for an account associated with an organization that I'm a part of? I'm a pro user and a team member for the organization. Am I not able to do this, or does the account that setup the organization have to make the change? If the later is true, will the change apply to all team members?


Thanks!

@TimFArnsworth

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@TimFarnsworth Hello!  Great question.

The Pro account that created and 'owns' the Organization is automatically the Super Admin. Changes for that account are only able to be made on that account, and this account is the only one that can make changes to the Organization (unless another member account has been given Admin permissions for the Organization).  The changes will only apply to the team members that they have been made for.
If you have more questions, feel free to tweet us @Hootsuite_Help !
Kind regards, Taavi | hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@TrishaJennReads Hey there!


Thank you for reaching out to us via the Hootsuite Blog! 


At this time as pic.twitter is a premium feature, it is only available to Hootsuite Pro and Enterprise users. 


If you have not previously taken advantage of the free 30 day trial of Hootsuite Pro, you can upgrade via the link here: https://hootsuite.com/plans/pro-upgrade?upgrade


My apologies for any inconvenience caused by this. 


If you have any other questions, please reach out to us on Twitter, @Hootsuite_help or via Private Message on our Facebook Page, https://www.facebook.com/hootsuite


Best regards, 


Gary | Customer Advocate | hootsuite.com/help


HiltonHotelFans
HiltonHotelFans

Please help

IF I schedule my post for weeks with your calender the OW link still appears. Its not there if I post a single tweet. Please help.


Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@HiltonHotelFans Hi there, thanks for reaching out!  Sorry for the confusion, any scheduled message will still appear as an Ow.ly link, however it will post as pic.twitter once the message goes out! 


Best,

Sharin | @Hootsuite_Help

CatherineVitrin
CatherineVitrin

So... on some days (yesterday for instance) it seems to work perfectly and on others (like today) the image link totally disappears when saved in a scheduled message. I've tried a bunch of things, but nothing seems to work.

Someone help me, pretty please!

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@CatherineVitrin Hey there!


Thank you for reaching out to the Hootsuite Team via our Blog. 


If you have pic.twitter.com enabled for image uploads, an ow.ly link should appear when attaching the image in the Compose Box.


Once the image is saved (or sent), it will convert the ow.ly link into a pic.twitter image and drop the URL. This can be verified from the Scheduled Messages section of the Publisher.


For example, if you click Edit on the Twitter message you will see the image preview although there is no link present. As long as this image is attached, no link is needed.


If you are noticing that the attached image is no longer present as well, can you please reach out to us on Twitter @Hootsuite_Help or via Private Message on our Facebook Page here, https://www.facebook.com/hootsuite. We would be happy to assist further. 


Kind regards, 


Gary | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hi Becky,


Thanks for reaching out on Hootsuite's blog.


To clarify, are your images posting as ow.ly links despite your handle using the pic.twitter.com image uploader? Please reach out to us at @Hootsuite_Help on Twitter or head to http://www.hootsuite.com/help and we'll be happy to assist further.


Thank you, Becky!


Best regards,

Christian | Customer Advocate | @Hootsuite_Help

Armen Jagharbekian
Armen Jagharbekian

When we have a Pro account and we want to add image should we click "attache image or file"? does the image effect the number of characters allowed? thanks. Armen

FanSubCana
FanSubCana

How can we do that without pro account ? ...

evanlepage
evanlepage moderator

@FanSubCana Hi there. This feature is currently only available to Hootsuite Pro users. 

Becky
Becky

Hi, I changed this function and on the scheduler, it still posts as a .owly. Do you have steps I should take to ensure that scheduled posts publish correctly?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@Becky Hi Becky,


Thanks for reaching out to Hootsuite through our blog.


To clarify, are scheduled photos in Tweets sending as ow.ly despite your uploader setting? Please reach out to us through Twitter at @hootsuite_help or through http://www.hootsuite.com/help so we can assist further.


Thanks, Becky!


Best regards,

Christian | Customer Advocate | @Hootsuite_Help

longacre
longacre

Hi Donne, you know how you can post four images together to Twitter? I do not know how to do that through Hootsuite. Can you help? 

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@Nick


Thanks for your reply. When you're attaching images links as pic.twitter, in your compose message box, it'll show as Owly link.


However, after attaching 4 images, you'll be able to delete all the Owly links so that you can compose a tweet.


Please note that the system will count one pic.twitter link that will grab 23 characters from the tweet.


I hope this clears things up!

Nick
Nick

@Hootsuite_Help_Desk @longacre Hi, I've changed my profile to use the twitter picture settings instead of the default ow.ly settings. However, it's not the same as Twitter. 


On Twitter I add 4 pictures and only one picture-URL shows up for them. On Hootsuite, i add the 4 pictures but hootsuite includes 4 URL-links in there as I prepare the Tweet. So I can't write nearly as much. Four pictures is four unique links in the hootsuite platform.


What gives? Am I missing something here because this Hootsuite posting pictures feature doesn't seem to be working like Twitter would.

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@longacre


Hello there! If you have a Hootsuite Pro account, you can update the image uploader for Twitter profiles to Pic.Twitter.  When this setting is updated, you will be able to attach multiple images to a tweet and have them all appear when posting, as you would on native Twitter. Hope that helps!

Megan
Megan

This is awesome. Thank you very much!

Arledgga
Arledgga

Hi! Do I need Pro to set this feature up in general? OR can a non paying user do so? If so, I am struggling authorizing this to happen from Twitter. Thanks!

tvnicholas
tvnicholas

Quick question. If I upgrade to Pro, will I be able to use this feature through my iPhone app or just on desktop? Thanks!

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@tvnicholas  Hello there,


Great question!  You'll have to set-up pic.twitter.com as the image uploader for your Twitter profiles on the web dashboard, but once it's set-up any images you post through the iOS Hootsuite App to those profiles will go out as pic.twitter.com.

Best, Taavi @Hootsuite_Help - http://hootsuite.com/help

jv4750
jv4750

can someone help me? the option is there and I have been doing what HootSuite presented, but when I check my account on Twitter, the picture is a simply OWL link. Am I suppose to shrink the URL? what is the EXACT procedure? thank you

vibesing
vibesing

If I am just a part of a of team which has this feature. Can I still use this feature too?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@vibesing Hi there,


Thank you for reaching out to us with your question!


To clarify, only Twitter handles that are attached to Pro Accounts (or their Organization) can choose pic.twitter as their image upload service. If a Twitter handle is attached to a Free Account, ow.ly is currently the only image upload service available. My apologies for any inconvenience.


Warm regards,

Whitney | @Hootsuite_Help | http://hootsuite.com/help

Chris
Chris

Hi, I have a pro account and I am able to access this feature. However, it is not available to members of my marketing team that are using the free account. Is there a way that members of the team can have access as well?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hello @Chris  


Thanks for your question - happy to help clarify!


The settings for the image upload service are set per each Social Profile (https://help.hootsuite.com/entries/21696205-Select-an-Image-Upload-Service#org). 


If the Social Profiles you have set up to post using pic.twitter are in your Organization and shared with your team members, they will be posting with pic.twitter when managing those specific Social Profiles. 


If the Free Plan users in your Organization are wanting to set pic.twitter as the image uploader for the Social Profiles that are in their own account, they will need to upgrade to the Pro Plan.


I hope that this answers you question and let us know if we can help further!


Kathleen | @Hootsuite_Help | Hootsuite Help Desk

areimer
areimer

Will these pic.twitter links be included in the click through metrics that HootSuite provides?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hi Tisha,


Thank you for reaching out to us, my name is Amy from the Hootsuite Help team and I am happy to help!


I am sorry to hear that you have been experiencing difficulties accessing pic.Twitter. 


Please see here for information on how to set up pic.Twitter.com in your Pro account:

https://help.hootsuite.com/entries/21696205-Selecting-an-Image-Upload-Service


Please also see our blog for further details: 

http://blog.hootsuite.com/pic-twitter-publishing-option/


If you have any further questions please feel free to reach out to us on Twitter at @hootsuite_help


Thank you Tisha!


Kind Regards,

Amy | Customer Advocate | @Hootsuite_Help


TishaOehmen
TishaOehmen

Unfortunately, I'm a pro user and can't seem to activate this.... bummer.

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@TishaOehmen


 Hi Tisha,


Thank you for reaching out to us, my name is Amy from the Hootsuite Help team and I am happy to help!


I am sorry to hear that you have been experiencing difficulties accessing pic.Twitter. 


Please see here for information on how to set up pic.Twitter.com in your Pro account:

https://help.hootsuite.com/entries/21696205-Selecting-an-Image-Upload-Service


Please also see our blog for further details: 

http://blog.hootsuite.com/pic-twitter-publishing-option/


If you have any further questions please feel free to reach out to us on Twitter at @hootsuite_help


Thank you Tisha!


Kind Regards,

Amy | Customer Advocate | @Hootsuite_Help

charslston
charslston

Offering this to Pro-only accounts is an interesting choice. Without this functionality, Hootsuite is a non-starter for me. Just one opinion of course.


davidwkyle
davidwkyle

@charslston  Hi,


Thanks for the feedback. We can get you set up on a Trial of the Pro service if you'd like. That way you can try the function out and see if it is for you! 


- David from HootSuite

Nicholas Bruneau
Nicholas Bruneau

What is your advice for posting pictures on Linkedin using Hootsuite? When I post it says that I need to add a twitter account, and when it is published the picture is smaller on Linkedin than native posts... Help!

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hi @Nicholas Bruneau


In order to attach an image to your post, you need to select a Twitter profile that will act as an image host (also referred to as a Ow.ly profile). Your image will then display as an image preview next to the image link, in your post. 


Here are the instructions for uploading an image with your LinkedIn post: https://help.hootsuite.com/entries/21570832-Attaching-Images-or-Files#attach-li


Best,

Kathleen | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz

Michael C
Michael C

@Hootsuite_Help_Desk @Nicholas Bruneau After updating my Twitter profile from the ow.ly photo preference to a pic.twitter.com photo preference, my photos now are not loading to LinkedIn. Instead, the ow.ly link takes you to the ow.ly site with an error message (see screen shot). Does changing the photo preference to pic.twitter.com create this error for posting photos to LinkedIn? If so, is there a work-around so I can post photos to pic.twitter.com for Twitter and ow.ly for LinkedIn?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@Michael C Hey Michael,


Thanks for reaching out to us on our Blogs! As it happens, we were experiencing some issues with ow.ly links and images earlier this week however this issue has since been resolved.


If you're finding that your ow.ly links are still directing to an error page, please Tweet us at @Hootsuite_Help and we'll gladly assist further! 


Very best,

Jocelyne | @Hootsuite_Help | Hootsuite Help Desk -http://ow.ly/dBnBz