Content Management Tools for Social Media Managers

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By Olsy Sorokina | 1 year ago | No Comments

Social media managers face the daily task of juggling several social media accounts while picking out the best content to suit each one of those networks. It’s a tough balancing act, especially if you consider the intricacies of tailoring content to each social network’s audience.

And as the saying goes, social media doesn’t sleep. Neither does social media go on vacation or wait for anyone. So how do you share the best content and save time? Here are a few tips on how social media managers can save time with these content management tools from Hootsuite.

Save Time With These 4 Content Management Tools

1. Share content quickly

Even if you have streamlined the process for sharing links on social media, all the steps—copying and pasting the link into a link shortener, typing up a description, inserting a picture—still take up a lot of time. Hootsuite’s free Chrome extension, Hootlet, makes the task easier by completing all the steps for you. All you have to do is install it in your browser and click the Hootlet button on the top right corner when you visit the page you’d like to share.

2. Curate content easily

Most of us are familiar with the phenomenon of the so-called ‘Internet rabbit hole,’ when you start by looking something up, and end up spending hours clicking links. You can spend hours browsing different websites for interesting content to share with your social media followers; but if you’re a social media manager on the clock, you don’t have that much time for surfing the web. Hootsuite’s new Suggested Content feature saves time by analyzing your posting history and generating a list of latest content to match relevant topics. Social media managers can then select the content they want to share with their audience, and schedule it for appropriate times.

3. Syndicate a content library

No matter how many time-saving tricks you master, there are days when every minute counts. When you don’t have time to browse for interesting content or select items out of content suggested for you by Hootsuite, it’s good to have a back-up plan. The Hootsuite Syndicator offers a chance to have a library from which social media managers can draw content at those last-minute requests and take your content management up a notch.

4. Save time and plan ahead

Absence of an organized social media posting schedule can cost you numerous followers and online influence rankings. You run into the risks of either overwhelming your audience with too much content, or lose your followers’ attention by posting too little. As one of our readers aptly put it in response to our Social Media Content Mistakes blog, “there are so many profiles with the social media equivalent of tumbleweeds blowing around.” Don’t let this be a description of your social media account! Hootsuite offers three different methods to schedule messages on social media channels: Manual, Bulk, and Autoschedule. Spending some time at the beginning of each week planning out your content, and you will save yourself hours of scheduling later on.

Learn more about these content management tools with Hootsuite here:

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EmmaCunningham 5pts

Yep... I use these. Hootsuite is an absolute must-have.

KristenHawley 5pts

Schedule! Schedule! Schedule! The number one way to stay sane. 

HootLuis 5pts

"Save time and plan ahead", ooo soooo important. Scheduling in bulk is one of those tools that really helps save time, especially when you send a month ahead.

JD 5pts

Utlising RSS for interesting and topical content is great time saver

Adel de Meyer
Adel de Meyer 5pts

HootSuite just makes everything regarding social easy - thanks for a wonderful product guys!

wesleetrout 5pts

Can't say much but thanks! I love these ideas and tips!

davidroseagain 5pts

Being strategic about your choice of content can certainly save you time.

majosemoralesr 5pts

Nice tips, always be important have those items in our list for a great work.

gabylucenar 5pts

Sometimes as a CM is hard to create conten.. so is useful any advise. Thanks

deargeek 5pts

Great tools, some of which I rely on every day.

BiancaJSmith 5pts

I always forget about Hootsuite Syndicator because I have RSS feeds on a different tab and I get lazy. OK, well Suggestions gives me enough content most of the time. Thanks for the reminder!

Josh 5pts

Good time saving tips here, specially for small businesses

Sergio_Sosa 5pts

I like this post!!! Very useful tips!!!

giubertinik 5pts

Very useful tools. I personally acknowledged that using Google Analytics and Hootsuite Bulk Scheduling can also give the opportunity of sharing website company's content in a way that it is appreciated and considered useful by the audience.

In Google Analytics you can find popular topics of a company blog that can be integrated in a company's communication plan and shared in a precise way by Hootsuite Bulk Scheduling

Latest blog post: Questo sono io.

mamamamiah 5pts

Im using this tip already. But still thanks ! I enjoyed it!

sece43 5pts

Suggested Content is a good feature and I'm waiting for the spanish version even I use the original one.

lc 5pts

Wow. That was an unusually high amount of sales pitch and low amount of info for a Hootsuite blog.