First HootSuite Enterprise Event, Connect via HootSuite, a Huge Success

From left to right: Dr Ward Newhouse School of Communications - Sanjay Dholakia, Marketo, - Ryan Holmes, HootSuite CEO -  Jeanette Gibson, VP Customer Success HootSuite - Jaime Stein, Social Media ING Direct -  Karen Lee, Social Media Stanford Graduate School of Business
From left to right: Dr. William J. Ward, Newhouse School of Communications, Sanjay Dholakia, Marketo, Ryan Holmes, HootSuite CEO, Jeanette Gibson, VP Customer Success at HootSuite, Jaime Stein, Senior Manager of Social Media for Tangerine, and Karen Lee, Social Media Strategist for Stanford Graduate School of Business

On Wendesday, February 26th, 2014, HootSuite kicked off Connect via HootSuite, a world tour for Enterprise business in San Francisco, California (up next London, England, in May).

Aimed at addressing the gap between social media skills and what’s needed to drive results — known as “social business incompetency” —  the inaugural event was a huge success. Attendance was 30% higher than expected, despite the torrential rain pour.

Attendees included existing customers, enterprise marketers as well as a strong media and analyst contingent.

Talks included a keynote from CEO Ryan Holmes, complete with new product ‘sneak peaks’, on stage appearances from Dr. Ward, professor at Newhouse School of Public Communications, Jeanette Gibson, who was announced as HootSuite’s new VP of Customer Success, and Dee Anna McPherson, VP of Marketing at HootSuite.

A lively panel followed, and included Jaime Stein from Tangerine, Karen Lee, from Stanford’s Graduate school of communications and Sanjay from Marketo. In case you missed the conference, the social chatter summed it up well:

We’ll be announcing new tour dates soon, with London, England and New York City on the list of stopovers. Stay tuned to ConnectviaHootSuite for more info.