150+ Social Media Statistics that Matter to Marketers in 2022
Social media statistics are a marketer’s best friend. They tell you how people are using each network and highlight new trends to consider.
We’ve compiled the latest and most valuable social media statistics to inform your social marketing strategy. Understand how social media channels perform, get detailed information on essential demographics, and gather actionable insights into how users behave on each platform.
So, hold on to your hats and buckle up tight as we give you unparalleled access to the best social media statistics for 2022.
Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.
General social media statistics
Social media usage continues to grow
Over 4.62 billion people across the world use social media
Social media has grown at a compound annual growth rate of 12% since 2012
In 2021, social media usage grew at an average rate of 13.5 new usersevery single second
Annual advertising spend on social media in 2022 will top $134 billion, an increase of over 17% YOY
52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel
Twitter’s audience is predominantly male, with 70.4% of the platform’s demographic identifying as that gender, leaving women accounting for 29.6% of Twitter’s audience
Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.
On average, people spend 3 hours per month on Snapchat
Surprisingly, Snapchat is the only channel that doesn’t hold its user base exclusively, meaning that Snapchat’s audience are also scrolling through other channels too
In 2022, people will spend an average of 7 minutes per day on Snapchat
In 2021, Snapchat launched 18 New Year’s Eve lenses that generated more than 7 billion impressions
25 of Snapchat’s Discover Partners reached over 50 million unique Snapchatters from around the world
In 2021, cosmetic’s brand MAC built several AR try-on makeup lenses and launched these on the channel, resulting in 1.3 million try-ons, a 2.4x lift in brand awareness, and 17x increase in purchases
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