A Long List of Social Media Statistics that You Need to Know in 2018

By Hootsuite


Image via Dylan Nolte under CC0

The following social media statistics will help inform your marketing strategy. Pulled from a variety of authoritative sources and reports, the will answer key questions, such as…

“How are people using social in 2018? How will they use it in 2019?”

“Which networks should my business invest in?”

“How much should we spend on social ads?”

“Where are our competitors and industry peers focusing their efforts?”

Ready? Let’s dive in.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

General social media statistics

The following stats come from four sources, including data from the Pew Research Centre and the Hootsuite Social Media Barometer Report 2018, a new survey of more than 9,000 brands across the globe.

Social media advertising statistics

Social media advertising grows more popular as organic reach declines. These are the latest stats you need to know related to paid social.

Instagram statistics

The following figures prove just how powerful a platform Instagram is for brands and businesses.

Facebook statistics

Here are the Facebook statistics you need to know about its operations, its users, and its near future.

Twitter statistics

Twitter hasn’t grown much in the past few years, but still sports an impressively loyal user base. Here are all the Twitter statistics you should know.

Snapchat statistics

These stats prove that Snapchat is the go-to platform for many younger social media users.

LinkedIn statistics

For brands wanting to reach a professional audience, there’s no better platform than LinkedIn.

YouTube statistics

When was the last time you watched a YouTube video? If you’re like most people, it was probably within the past day. And YouTube is still growing.

Pinterest statistics

Visually arresting and always inspiring, Pinterest commands a loyal audience. Here’s what marketers need to know about the platform.

Put these stats to good use by using Hootsuite to help you schedule and manage your latest social media strategies. Try it for free today!

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