What the Trend – a HootSuite Media company – analyzed 207,518 Twitter trends which surfaced in 2011 to determine the top trending topics of 2011. To capture the conversation, localized trend information was compiled every 5 minutes from Twitter and the What the Trend community added context with user-contributed definitions. Reviewing the resulting list gives a unique view of social media’s impact on all aspects of culture.
To compile this report, the leading trends were grouped by topic (i.e. #jan25 and #egypt were both added to the Egypt Protest topic) in order to create Top 10 lists for movies, US TV shows, musical artists, sports leagues, and world news – as well as an overall list which included definitions for the varied mix of pop stars, holidays and sports.