Constant Contact and HootSuite Partner to Social-ize Email Marketing

By Jessica Wakeman | 5 years ago | 13 Comments

Email and social media are both powerful marketing channels on their own but, when by using the best attributes of each medium, you can enjoy even more successful campaign results.

With this in mind, HootSuite and email marketing company Constant Contact have announced a co-marketing partnership which will inject a bit of social-bility into your email blasts — plus provide ways to augment your social media outreach tactics with targeted email messaging.

Certainly, marketers want access to as many tools as possible so we’re excited to announce this new relationship which will add a few more implements to your mighty tool kit.

The gist of the partnership is summed up in the press release‘s tag line “Partnership Increases Reach of Two Industry Leaders; Extends Marketing and Social Media Tools to Meet Broad Customer Needs.”


Here’s a quick overview of some of the benefits:

  • This agreement provides HootSuite with a marketing channel to Constant Contact’s more than 350,000 small business and nonprofit customers.
  • A co-branded landing page will create a custom gateway to Constant Contact’s services for HootSuite’s rapidly growing client base.
  • HootSuite customers will have access Constant Contact’s archive of tools, expertise, and educational programs through a partner extranet.
  • HootSuite will share revenue and can utilize Constant Contact’s online reporting tools and emailing services.

Ryan Holmes, HootSuite’s CEO, had this to say about the partnership in the release:

“We look forward to working with Constant Contact as a co-marketing partner to provide more methods for HootSuite customers to spread messages and grow audiences. With Constant Contact’s stellar reputation and vast experience, we’re very pleased to add this powerful partner to our team.”

You likely know about HootSuite so here’s a little about Constant Contact in case you haven’t tapped into their services yet:

Constant Contact’s email marketing, event marketing, social media marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, nonprofits, and member associations worldwide rely on Constant Contact’s easy-to use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online — from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a Silicon Valley office scheduled to open in 2010.

To learn a bit more about Constant Contact check out their site and blog. Oh, and of course Constant Contact can also be found on Twitter @constantcontact and on Facebook plus a great blog Constant Commentary.  Read more about the co-partnership agreement from the press release and let us know ways you add a bit of social to your email marketing campaigns.

Nate Balcom
Nate Balcom 5pts

Ha this is great news. I use both of these products. Way to go joining forces. Email marketing could use some more social-bility! Kudos

Gloria 5pts

It is really a smart move to combine email marketing with social media.

Besides, there are many email marketing services. Constant Contact is nice and there are other good options. For example, Comm100 Newsletter is free and can send emails to the inboxes with 95% delivery rate or even higher. You can take a look.

Dawn Jensen
Dawn Jensen 5pts

This is really great for my clients! I recommend both Constant Contact and Hootsuite to them all the time. It seems like a very nice marriage to cover what businesses need as they look to streamline their marketing and create a great way to engage clients.

Tim Pacileo
Tim Pacileo 5pts

Constant Contact is a leader in realizing email marketing needs to be part of an integrated marketing campaign. Bringing in HootSuite just reinforces the need to integrate social media into ones marketing efforts. Constant Contact has not increased its fees for these added integration efforts either which just show the small to midsize business owner how they can put very powerful marketing campaigns together for very low costs and be on a level playing field with their larger competitors.

Pete 5pts

What does integration with constant contact entail? Insights?

David 5pts

I must say, I'm looking forward to seeing how CC and HootSuite and work together.

Both great tools!


Talton Figgins
Talton Figgins 5pts

Can you give us an idea of what the "more implements" will be and when we can expect to see them available?

Leslie A Joy
Leslie A Joy 5pts

Any hope of integrating MailChimp in the future?

Also, will integrations like this be covered in the Hootsuite University?

Donna Gilliland
Donna Gilliland 5pts

I have been using Constant Contact for a few years now and I love their product and customer service. I also use HootSuite and it is a "Hoot" in the best way you could imagine! What a great marriage - HootSuite and Constant Contact!

Dave Olson
Dave Olson 5pts

More this integration in the coming weeks. Stay tuned as we craft some marketing and technical plans together.

Dave Olson
Dave Olson 5pts

We'll have more to share in the coming weeks.

Dave Olson
Dave Olson 5pts

We love Mailchimp and use it often -- perhaps we'll find a way to work more closely. Yes, expect to see HSU webinars about using social and mail together in your campaigns.