HootSuite Named as LinkedIn Certified Developer and Adds Company Pages, Groups and Job Search
HootSuite is pleased to announce deeper LinkedIn® integration with the addition of LinkedIn Company Pages and Groups – along with Profiles – to the market-leading social media management system. The new tools will allow brands to easily and securely share company messaging on the popular social media network for business.
Further, LinkedIn announced HootSuite as a charter member on the new LinkedIn Certified Developer Program at the company’s Connect 11 conference held in New York City during Advertising Week.
LinkedIn to HootSuite
By using HootSuite to manage LinkedIn, companies will have the ability to pre-schedule updates, customize search columns, plus invite team members to participate in the conversation without sharing passwords.
Specifically, these features can help companies enhance sales lead generation and HR recruiting efforts by sharing professional expertise, publishing company status updates, and promoting job opportunities – all from a centralized, secure communications hub.
Companies can schedule, monitor outreach to their audiences securely and collaboratively
This software release will be especially useful for brands and companies looking for new ways to amplify their messaging and engage with industry-targeted audiences with these tools and tactics:
- Post Company Page status updates
- Read and post to Groups
- Track Group discussions
- View detailed Profile pop-ups
- Search for Jobs in-stream
Social Recruiting
As companies seek to attract ideal candidates, they find that sharing company culture and brand personality are both critical to stand out from the competition for talent. PepsiCo is a HootSuite Enterprise client and explains opportunities created with the LinkedIn updates:
PepsiCo is proud to be an early-adopter of technologies that support engagement with our online community of consumers, employees and job seekers. HootSuite’s enhanced LinkedIn integration serves as yet another powerful tool for sharing about the people, culture and opportunities at PepsiCo, inviting dialogue and developing meaningful connections.”
Chris Hoyt, Talent Engagement and Marketing Leader at PepsiCo
Built for B2B
For companies operating in B2B markets – like HootSuite customer HP – these updates can help them demonstrate thought leadership via outreach to customers on LinkedIn company pages and groups.
HootSuite CEO, Ryan Holmes, remarked about the opportunity introduced by these tools:
We look forward to seeing how leading companies like HP connect with their customers and communicate their brand message on LinkedIn. With HootSuite’s social media management system, HP can now actively engage and manage conversations with their 350K+ member audience from one simple tool”
Power Tools
Job seekers can search all listings by keyword and then save as a HootSuite stream
Contribute to the conversation in LinkedIn Groups directly from HootSuite
Use HootSuite to Update Profiles, Groups and Company Pages
Social Business
As a charter member of the LinkedIn Certified Developer Program, HootSuite will continue to build functionality for updating and monitoring LinkedIn channels including Company Pages, Groups and Profiles. You’ll also notice more information from LinkedIn Profile displayed in pop-ups within HootSuite making it easy to see education, past jobs and more about your contacts.
HootSuite also features deep integrations with Twitter and recently upgraded Facebook functionality to include search, geo-targeting, groups and photo upload.
This increased LinkedIn functionality rounds out the top three social networks and is demonstrative of HootSuite as a comprehensive social media management system for Enterprises, SMBs and organizations.
Get Started
LinkedIn in HootSuite will be available Thursday Oct. 6 to all HootSuite users including HootSuite Pro and Basic customers. Just login and start adding LinkedIn tools to your dashboard.
Access to the LinkedIn Company Page status update feature is available to select HootSuite Enterprise customers who apply for a private beta program via HootSuite LinkedIn page.
[...] información: Blog de LinkedIn [...]
[...] and advertise your firm. Four firms are in the inaugural announcement: Wildfire, Buddy Media, Hoot Suite Media and [...]
[...] (como sabes, una de las herramientas más potentes en la gestión de redes sociales), dado que LinkedIn los ha escogido como miembro fundador de LinkedIn Certified Developer Program en la conferencia Connect [...]
[...] notícias para as empresas nos chegam através do blog de Hootsuite, que para quem ainda não conhece, nos permite centralizar o controle e interagir em uma série de [...]
[...] Via: Hootsuite [...]
[...] that support rendezvous with a online village of consumers, employees and pursuit seekers,” said Chris Hoyt, talent rendezvous and selling personality during PepsiCo. “Hootsuite’s extended [...]
[...] that support rendezvous with a online village of consumers, employees and pursuit seekers,” said Chris Hoyt, talent rendezvous and selling personality during PepsiCo. “Hootsuite’s extended [...]
[...] kurzem können über Hootsuite ebenfalls LinkedIn Unternehmensprofile und Gruppen bespielt werden. Dies hat den Vorteil, dass viele der auch fürs Recruitment wichtigen Networks von [...]
[...] Twitter. To coincide with this news LinkedIn announced that new company page updates will also have integration with Hootsuite. This is definitely something our Social Media Angel program is excited to work [...]
[...] Via: Hootsuite [...]
[...] http://blog.hootsuite.com/linkedin-certified-developer/ [...]
[...] October 7, 2011 by Mark Ledden Hootsuite just received another update which now provides much deeper LinkedIn integration. Part of this refreshed integration is the ability to perform a search which scours LinkedIn [...]
[...] This was a big week for Hootsuite as they reached 3 million signups. The social media dashboard, who took 24 months to reach their first million signups, 8 months to reach 2 million and just 6 months to reach 3 million, is currently experiencing a remarkable growth curve. I think one of the driving factors for Hootsuite’s success is that they carefully listen to user feedback then churn out innovative new features and enhancements, like deeper LinkedIn integration. [...]
[...] You’re also barred from updating a company LinkedIn page with Hootsuite unless you’re a Hootsuite Enterprise customer, so small to midsize businesses must log in and post directly to their page each time they [...]
[...] Becoming a LinkedIn Certified Developer and adding deeper LinkedIn integration [...]
[...] exclusive to HootSuite’s Enterprise LinkedIn Beta, all HootSuite users can now efficiently manage LinkedIn Company Pages alongside other social [...]