LinkedIn Company Pages Integration Extended to All Users

By Andy Au | 3 years ago | 24 Comments

linkedin company pages header

Today, HootSuite extends its LinkedIn integration capabilities, allowing 4 million HootSuite users the ability to maintain and manage LinkedIn Company Pages.

Previously exclusive to HootSuite’s Enterprise LinkedIn Beta, all HootSuite users can now efficiently manage LinkedIn Company Pages alongside other social channels, providing organizations a better way to capitalize on the social power of LinkedIn.

With over 160 million LinkedIn members, Company Pages is a powerful way for business professionals to connect with companies, receive the latest updates and industry news, research product and service offerings, and learn more about available job opportunities.

Even More Powerful

By using the new features, users can monitor, schedule and post to company pages. To get started, authenticate your LinkedIn account, add a stream within the dashboard, choose the appropriate company profile and then select streams,“Company Updates” and “Scheduled Updates.”

LinkedIn V2 Screenshot Small

With Company Pages:

  • Monitor, schedule and post to company pages from within the dashboard
  • Like and comment company posts
  • View all scheduled updates as a stream
  • See all company updates in stream

“We’re always looking for new ways to streamline communication across the entire organization and are building a solution to achieve this vision.” says Ryan Holmes, CEO of HootSuite.

“By extending the integration of LinkedIn Company Pages to our entire user base, we open up even more ways for brand managers to tell their company story, engage brand followers, and drive word of mouth marketing at a mass scale – all this without having to leave our dashboard.”

LinkedIn Company Pages provides businesses with an additional feature to assist in collaboratively managing their various social profiles. PTC is a HootSuite client and explains the benefits of using HootSuite’s LinkedIn integration:

“We are a B2B tech company with an active presence across several social channels. LinkedIn is a key part of our social media strategy because it provides a virtual rolodex of industry leaders. HootSuite allows us to better streamline workflow internally and craft messaging to match the tone of our LinkedIn audience.”

Alan Belniak, Global Director of Social Media, PTC.

Building on a Foundation

Especially useful for social media and community managers, the new integration builds on HootSuite’s current LinkedIn offering that include: Profile Streams, Group Streams and Job Search Streams.

Existing functionality includes:

Profiles Streams

  • Post, schedule and manage updates to LinkedIn profiles
  • View all user updates from connections and scheduled updates

Group Streams

  • Monitor, schedule and post to discussions in LinkedIn groups
  • View all, or most popular, discussions from groups you have joined
  • View all scheduled updates as a stream
  • Send discussions to email

Job Search Stream

  • Create a list of all jobs according to search terms and save as a stream
  • View the job title, company, job type, location, “posted by” and description
  • Send jobs to email

We’re Listening

HootSuite with LinkedInDid you know LinkedIn Company Pages was HootSuite’s fifth most requested feature? Let us know what you’d like to see next by sharing your idea on the Feedback Channel – your suggestions help shape our roadmap.

As a charter member of the LinkedIn Certified Developer Program, HootSuite will continue to build on its functionality for LinkedIn. With 2 million businesses registered on LinkedIn, we look forward to seeing how the tool is used.

Try it now! Access the HootSuite Dashboard, authenticate your LinkedIn account, add your streams and start exploring!

Written by

Helpmedia 5pts

Hello! I've been having issues with my LinkedIn profiles needing reauthentications almost constantly. They seem to be disconnecting every time they post, but I can't be sure of that. All I really know is that most of them suddenly disconnect with little warning, and leave many of those posts unpublished as a result. Do you know what might be causing this? Is there anything you would suggest? 

Hootsuite_Help_Desk moderator 5pts


Hi there,

Thank you for reaching out, my name is Monika and I'm more than happy to help you.

My apologies for any inconvenience caused.

So that we can assist better, can you please private message us on Facebook or reach out to us on Twitter, @Hootsuite_Help ?


Monika | Customer Advocate |

Kudosmedia 5pts

Hi there i cannot post to LinkedIN or G+ using the Android App... only Twitter and Facey. But all work when i publish from desktop. Any ideas?

Hootsuite_Help_Desk moderator 5pts

Hi @@,

Thanks for reaching out to us, my name is Camille from the Help Desk and I'd be happy to assist you in this matter! We generally advise having these social networks added to your Dashboard natively and then log into your Hootsuite app on your device to ensure they've been synched over properly. Should you run into further issues, please reach out to us on Twitter, @Hootsuite_help or via Private Message on our Facebook Page, For a more prompt response if we need to troubleshoot this further!


Camille | Customer Advocate |

PattyN 5pts


I'm using the free version of Hootsuite that only allows 3 social networks.  I want to use Twitter, FB Company Page and LI Business Page.  Because I manage the latter two using my personal FB and LI page, do I need to use them ( the personal pages) on HS?  Can you manage these accounts through HS without having the personal pages using up my free three social network spots?  Also, doesn't HS have a package for NPOs that offers more social networks at no cost?  Thanks

Hootsuite_Help_Desk moderator 5pts


Hi Patty,

Thank you for reaching out, my name is Monika and I'm more than happy to help you.

You can most definitely manage your LinkedIn and Facebook Pages without having to have your personal Social Networks connected! The reason we require the accounts be added is so that all permissions are accepted and that is how the connection is established to the Social Network to ensure proper posting. :)

As it turns out, the Free plan is the only one that is offered for Free. We do have our Pro plan that allows up to 50 Social Networks to be connected, more about this plan can be found here:

If you do have any more questions or concerns please reach out to us either via Facebook private message or via Twitter (@Hootsuite_Help). 


Monika | Customer Advocate |

sheamariefrates 5pts

Can multiple accounts schedule posts to a LinkedIn company page, as of right now only the SMM has direct access and I have to take an alternate route by posting directly to the LinkedIn page.

Hootsuite_Help_Desk moderator 5pts

@sheamariefrates Hello there,

Yes! If the LinkedIn company page is added to an Organization, and the separate Hootsuite account holders are added as members to the Organization, they can share access and posting abilities for the page.

More on setting up an Organization here:

If you have more questions, please feel free to reach out to us on Twitter @Hootsuite_Help or via chat at !

Taavi W. | Customer Advocate |

alg123 5pts

Hi There,

I have linked my company Facebook, Twitter and LinkedIn Company Profile to post the same content at the same time. This works for Facebook and Twitter but not LinkedIn. What am I doing wrong?

jadeevariste 5pts

Can you set your post to promotional post when you schedule it?

Hootsuite_Help_Desk moderator 5pts

@jadeevariste Hi there,

Unfortunately you're not able to do that through Hootsuite at this time. My apologies for any inconvenience caused by this. Since our developers often gather ideas for new updates from our Feedback Forum, I would encourage you to add your idea below:

If you happen to have any other questions, please tweet us at @Hootsuite_Help or send us a Private Message on Facebook. We would be happy to assist you further! 

Kind Regards,

Stefanie | Customer Advocate |

Tanya 5pts

When I schedule a post with an image, when it's posted in LinkedIn, you cannot see the entire image until you click on it. Is there a way or certain size it needs to be in so that you can see the image from the post without having to click the link?

Hootsuite_Help_Desk moderator 5pts


Hey Tanya, 

Great question! 

As it turns out, full size image upload is not currently supported by Linkedin when posting from Hootsuite. This is due to a limitation with LinkedIn's API, I apologize for any inconvenience caused in this matter! 

Should you have any other questions or concerns please reach out to us on Twitter  at @Hootsuite_Help.


Jocelyne | Customer Advocate |

candock 5pts

I am trying to publish content on my Linkedin "business page" via HOOTSUITE but it seems it is only sharing it on my personal profile? How can I change these settings?

Hootsuite_Help_Desk moderator 5pts


Hi there,

To confirm, do you have your LinkedIn Business Page as a Social Network on your Hootsuite account? Make sure you have both accounts as a Social Network in order to choose which Network to post to. 

From there, follow the steps on this link to choose which Social Network you'd like to post to:

Please don't hesitate to ask if you have any further questions or concerns!

Very best,

Emilie | Customer Advocate |

Karl Jackson
Karl Jackson 5pts

I joined HootSuite last week at the $9.95 level. Great service but, I wish I could have joined at Enterprise level but I could not find the price!

Lauralee Guthrie
Lauralee Guthrie 5pts

Can't wait until you (or LinkedIn) allows for the ability to target specific audiences of your followers for your LinkedIn page so you can schedule those posts! Keep up the great work - thx!

Claire White
Claire White 5pts

I have the same problem as Ron and Robin.

Mad 5pts

The update I've been waiting for- thanks! I've added the streams as suggested above but the company updates do not have dates, times on them and some say via Hootsuite, some via Twitter. I never programme Twitter and LIn to mix!

Separately, my LIn personal profile now does not differentiate between me (person) and me (company)- what am I doing wrong?

Ron 5pts

When I try to add a stream from linkedin, there is no company pages listed in the profile. However, in my linkedin account, I have checked that I have a managed company page as there is a Admin tools button on the right. Is there anything I did wrong? Thx.

Joan 5pts

You guys did it again. Its what I was waiting for thanks Hootsuite. and please keep em coming.

James Giroux
James Giroux 5pts

LinkedIn company pages is HUGE! A great feature. Any idea when google+ pages will become available for us lowly pro users?

NickiD 5pts

Yay! Finally - EVERYTHING in one place!

Ana Lucia Novak
Ana Lucia Novak 5pts

I love using Hootsuite and recommend this dashboard to ALL of my clients. I also conduct technical How To training for executives, professionals,and people from all walks of life, so being able to integrate a Linkedin Company Page is HUGE and I'm so thrilled to be able to share the value of using Linkedin as a robust social media management tool to my clients

Cii Technology Solutions
Cii Technology Solutions 5pts

Definitely glad to see this feature added to Hootsuite: it's going to make following our online conversations much easier to follow across all channels. Thank you for all the hard work.

Now if only we could get Google+ Page integration. ;)

Dale Wright
Dale Wright 5pts

Fantastic! Do you have a dummy's guide to setting this up? It would be great to send something like this to my clients using Hootsuite.

Thanks again!

Andy Clark
Andy Clark 5pts

This is great news, just what I've been waiting for. Will the iPad app get the update also?