LinkedIn Company Pages Integration Extended to All Users

By Andy Au | 3 years ago | 24 Comments

linkedin company pages header

Today, HootSuite extends its LinkedIn integration capabilities, allowing 4 million HootSuite users the ability to maintain and manage LinkedIn Company Pages.

Previously exclusive to HootSuite’s Enterprise LinkedIn Beta, all HootSuite users can now efficiently manage LinkedIn Company Pages alongside other social channels, providing organizations a better way to capitalize on the social power of LinkedIn.

With over 160 million LinkedIn members, Company Pages is a powerful way for business professionals to connect with companies, receive the latest updates and industry news, research product and service offerings, and learn more about available job opportunities.

Even More Powerful

By using the new features, users can monitor, schedule and post to company pages. To get started, authenticate your LinkedIn account, add a stream within the dashboard, choose the appropriate company profile and then select streams,“Company Updates” and “Scheduled Updates.”

LinkedIn V2 Screenshot Small

With Company Pages:

  • Monitor, schedule and post to company pages from within the dashboard
  • Like and comment company posts
  • View all scheduled updates as a stream
  • See all company updates in stream

“We’re always looking for new ways to streamline communication across the entire organization and are building a solution to achieve this vision.” says Ryan Holmes, CEO of HootSuite.

“By extending the integration of LinkedIn Company Pages to our entire user base, we open up even more ways for brand managers to tell their company story, engage brand followers, and drive word of mouth marketing at a mass scale – all this without having to leave our dashboard.”

LinkedIn Company Pages provides businesses with an additional feature to assist in collaboratively managing their various social profiles. PTC is a HootSuite client and explains the benefits of using HootSuite’s LinkedIn integration:

“We are a B2B tech company with an active presence across several social channels. LinkedIn is a key part of our social media strategy because it provides a virtual rolodex of industry leaders. HootSuite allows us to better streamline workflow internally and craft messaging to match the tone of our LinkedIn audience.”

Alan Belniak, Global Director of Social Media, PTC.

Building on a Foundation

Especially useful for social media and community managers, the new integration builds on HootSuite’s current LinkedIn offering that include: Profile Streams, Group Streams and Job Search Streams.

Existing functionality includes:

Profiles Streams

  • Post, schedule and manage updates to LinkedIn profiles
  • View all user updates from connections and scheduled updates

Group Streams

  • Monitor, schedule and post to discussions in LinkedIn groups
  • View all, or most popular, discussions from groups you have joined
  • View all scheduled updates as a stream
  • Send discussions to email

Job Search Stream

  • Create a list of all jobs according to search terms and save as a stream
  • View the job title, company, job type, location, “posted by” and description
  • Send jobs to email

We’re Listening

HootSuite with LinkedInDid you know LinkedIn Company Pages was HootSuite’s fifth most requested feature? Let us know what you’d like to see next by sharing your idea on the Feedback Channel – your suggestions help shape our roadmap.

As a charter member of the LinkedIn Certified Developer Program, HootSuite will continue to build on its functionality for LinkedIn. With 2 million businesses registered on LinkedIn, we look forward to seeing how the tool is used.

Try it now! Access the HootSuite Dashboard, authenticate your LinkedIn account, add your streams and start exploring!

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19 comments
Karl Jackson
Karl Jackson

I joined HootSuite last week at the $9.95 level. Great service but, I wish I could have joined at Enterprise level but I could not find the price!

Lauralee Guthrie
Lauralee Guthrie

Can't wait until you (or LinkedIn) allows for the ability to target specific audiences of your followers for your LinkedIn page so you can schedule those posts! Keep up the great work - thx!

Claire White
Claire White

I have the same problem as Ron and Robin.

Mad
Mad

The update I've been waiting for- thanks! I've added the streams as suggested above but the company updates do not have dates, times on them and some say via Hootsuite, some via Twitter. I never programme Twitter and LIn to mix!

Separately, my LIn personal profile now does not differentiate between me (person) and me (company)- what am I doing wrong?

Ron
Ron

When I try to add a stream from linkedin, there is no company pages listed in the profile. However, in my linkedin account, I have checked that I have a managed company page as there is a Admin tools button on the right. Is there anything I did wrong? Thx.

Joan
Joan

You guys did it again. Its what I was waiting for thanks Hootsuite. and please keep em coming.

James Giroux
James Giroux

LinkedIn company pages is HUGE! A great feature. Any idea when google+ pages will become available for us lowly pro users?

NickiD
NickiD

Yay! Finally - EVERYTHING in one place!

Ana Lucia Novak
Ana Lucia Novak

I love using Hootsuite and recommend this dashboard to ALL of my clients. I also conduct technical How To training for executives, professionals,and people from all walks of life, so being able to integrate a Linkedin Company Page is HUGE and I'm so thrilled to be able to share the value of using Linkedin as a robust social media management tool to my clients

Cii Technology Solutions
Cii Technology Solutions

Definitely glad to see this feature added to Hootsuite: it's going to make following our online conversations much easier to follow across all channels. Thank you for all the hard work.

Now if only we could get Google+ Page integration. ;)

Dale Wright
Dale Wright

Fantastic! Do you have a dummy's guide to setting this up? It would be great to send something like this to my clients using Hootsuite.

Thanks again!

Andy Clark
Andy Clark

This is great news, just what I've been waiting for. Will the iPad app get the update also?

Sam Milbrath
Sam Milbrath

Thanks for your interest in HootSuite Enterprise! We'd be happy to help you out with this. Can you please email sales@hootsuite.com and include your name, company and your Enterprise query?

Julie
Julie

That is the same thing that is happening to us, Ron. It is posting content to my personal profile, since I am the admin on the company page.

Andy Au
Andy Au

Hi Ron,

That doesn't seem right. Contact our Help Desk for assistance with this.

Andy Au
Andy Au

Hi James,

Alas, the timeline for wider Google+ rollout is up to Google.

Andy Au
Andy Au

Hi Andy,

Glad you approve! It's definitely on our roadmap to roll it out to iOS devices. Thanks for stopping by.