Infographic Offers Snapshot of Small Businesses on LinkedIn

By Evan LePage | 2 years ago | No Comments

LinkedIn Sponsored Updates 150Curious about what small businesses talk about on LinkedIn? Want to know which influencers they follow?

LinkedIn has released an infographic showing trends among small businesses using the social network. The graphic contains some valuable insight into the small business community and the subjects that matter most to them.

We learn that 59% of LinkedIn members who have worked for a small business have never worked for a company with over 200 employees. The infographic also teaches us that most small business employees on LinkedIn are 25-years-old, and 50% of SMB employees fall into the 18-31 age category. See all of the stats in the full infographic below.

Infographic from LinkedIn
Infographic courtesy of LinkedIn.

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SuziC 5pts

These are the folks for whom I'd love to provide marketing communications support!

whizkins 5pts

Not sure what to make of this data. If I didn't know better, I would take this information as a representation of small businesses in general.  It shows who uses LinkedIn, but if this is to be a marketing tool, I would suggest reviewing U.S. Census Bureau, SBA and BLS for better data on U.S. small businesses.