The #ShesMyHero campaign from the World Woman Foundation might be exactly what we all need right now.
The world is full of inspiring, fearless women. They’ve changed the course of history. They’ve ruled kingdoms (and brought them down). They’ve started global movements to save the planet and humanity. They’ve invented the computer algorithm, the medical syringe, the life raft, the fire escape. You get the point.
It’s more than likely that you know one of these women, and that in more ways than one, she’s changed your life.
These women are everywhere and they’ve got stories to tell.
Find your hero
On October 11, Hootsuite will power World Woman Hour, a global digital celebration dedicated to highlighting inspirational stories of women from all walks of life.
Led by the World Woman Foundation, the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film.
“The goal is to harness digital platforms to engage and empower one million women and girls by 2030 with wisdom, advice, confidence boosters and lessons to follow their dreams and ambitions. We are so excited to be able to use social media for good, and share 60 hero stories of women to drive awareness of women’s and girls’ critical issues globally.”
– Rupa Dash, Co-founder and CEO, World Woman Foundation
In celebration of the International Day of the Girl, the social-first #ShesMyHero campaign aims to inspire a million girls to find a positive role model by 2030 to follow their hearts and ambitions.
Taking aim at the persistent gender gap
Despite progress in recent years, women around the world still face many obstacles, especially pertaining to global gender gaps. According to Hootsuite’s Digital 2020 report, women account for 45% of global social media users, while their male counterparts account for 55%. Similarly, women have a global literacy rate of 83%, compared to a literacy rate of 90% for men.
Source: Digital 2020 by Hootsuite and We Are Social
“We are thrilled to be a strategic partner for #WorldWomanHour. This campaign is an excellent example of how social media can champion the power of human connection and create a movement to inspire girls all around the world while addressing the critical issue at hand. We are very excited to see it come to life through the power of social.”
– Eva Taylor, Director, Social Strategy, Operations & Corporate Social Responsibility, Hootsuite
Inspirational females from all walks of life
The event will bring together a world-class coalition of women, including:
- Singer, songwriter and America’s Got Talent finalist Angelica Hale
- Legendary primatologist and anthropologist Jane Goodall
- Transgender model Valentina Sampaio
- Singer Kechi Okwuchi
- Paralympic medalist Tatyana McFadden
- First Italian female CEO of an American company listed on Wall Street (Land’s End) Federica Marchionni
- Philanthropist Anu Jain
- First black board member at Verizon Shelley Archambeau
Altogether, these women have fought against stereotypes and persevered through personal and professional challenges to achieve ideas that are changing the world.
The event will premiere on Facebook Live and on the World Woman Foundation YouTube channel on October 11, starting at 4pm EST/1pm PST. For more information on the digital series, you can visit worldwomanhour.com to hear about the riveting journey from second to second, from the emotional to the unexpected to the truly inspirational. You can share your hero using the #ShesMyHero hashtag.