The post included a list of hashtag dos and don’ts as well as a general reminder that quality content and engagement affect distribution more than hashtags do (a.k.a. hashtag keyword stuffing won’t help you reach more people). 

Only 6 other social media platforms have more than 1 billion active users: Facebook, YouTube, WhatsApp, Instagram, Facebook Messenger and WeChat. 

Changes to online advertising privacy policies made optimizing and measuring Facebook ad campaigns more difficult for some marketers. 

Throughout the remainder of 2021, Facebook is testing something called “Work Accounts” — a.k.a. a godsend to social media managers…

Since Apple’s privacy changes earlier this year, Apple users have been able to opt-out of being tracked by their iOS…

Select creators will now be able to share subscriber-only content and collect a monthly payout.

Safety Mode puts a temporary, 7-day block on accounts that use hate speech, or spam other users with uninvited repetitive replies or mentions. 

Facebook Fantasy Games mimics traditional fantasy sports games, bringing the idea of competing to predict the outcome of sports events to a virtual, easy-to-navigate setting.

In a recent blog post, TikTok explained how content discovery works on the platform, shedding some light on the inner workings of the TikTok algorithm.

As part of an ongoing series to demystify how Instagram works, the platform’s chief, Adam Mosseri, took to several channels to explain search algorithms.

Instagram and Facebook have published new guidelines that explain the verification process for brands and creators on the app.

Brands worldwide can now promote product listings in Instagram’s Shop tab. Instagram Shop, which launched in 2020 and received its own tab shortly after, allows businesses to set up digital storefronts on their profiles.