Previously, Creator Studio only allowed Instagram users to schedule feed posts and videos, not Stories or Reels.
There are a few confusing caveats to this update, though.
You can only use Creator Studio for Instagram if your Instagram account is connected to a Facebook business page.
On the Facebook tab of Creator Studio, the Create reel option is easy to spot under Create post, but on the Instagram tab, you’ll select Instagram Feed or IG Video, depending on the length of your video. (Back in July, Meta announced that all Instagram videos are now Reels)
Taking a page out of Instagram’s sticker book, LinkedIn has released the new clickable link feature to help the platform’s users drive engagement and generate traffic to websites, resources, job listings and more.
The feature, which allows Instagram users to share their digital collectibles on the platform, was launched in May for select US creators and collectors. Today’s update opens NFT support to additional countries in Africa, Asia-Pacific, the Middle East, and the Americas.
Two years after introducing Live Shopping, Facebook will be shutting down the live-streaming feature for eCommerce brands on October 1, 2022.
Why? Meta, Facebook’s parent company, is focusing its resources on short-form video content.
In a post from Facebook announcing the feature’s shutdown, Facebook stated that: “As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram.”
In the past months, Instagram has been making big changes to the platform, focusing more on video and recommended content. Due to recent backlash, however, Instagram plans to take a step back from its new vision.
Adam Mosseri, Head of Instagram, told reporter Casey Newton on Thursday that testing of a full-screen version of the feed (similar to TikTok’s) will pause in the next week or so.
Instagram is also looking to lower the amount of recommended posts in the app as it tweaks its algorithm. Responding to complaints about the algorithm earlier this week, Mosseri admitted that users seeing content in their feeds that they’re not interested in means that Instagram is “doing a bad job ranking and [needs] to improve.”
This year, in addition to placing a larger focus on video content, Meta platforms Facebook and Instagram have been serving their users more recommended content (similar to how TikTok enables discovery through the For You page).
According to Meta CEO Mark Zuckerberg, Meta’s focus on its algorithmically recommended content is only set to increase.
“Right now, about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow. We expect these numbers to more than double by the end of next year,” Zuckerberg said on an earning’s call today.
Video content, AI-driven recommendations, and feed algorithm experiments have become visibly more prominent on Instagram in the last few months. So prominent, in fact, that they triggered a Make Instagram Instagram Again movement, supported by both casual users and A-list celebrities.
The movement highlights just how many people are upset about how Instagram is testing fullscreen feeds (RIP square photos, you were once iconic) and how every video is a Reel now, as well as other changes that mimic TikTok.
Earlier this week, Kylie Jenner and Kim Kardashian joined the “backlash” by… reposting this in their Stories:
Instagram continues to tweak the platform as it works on redesigning its feed and making its messenger feature the go-to chat destination for online messaging.
According to mobile developer Alessandro Paluzzi, Instagram continues to work on a “walkie-talkie” feature that will let chat members speak to each other by pushing a button whenever both parties are in the chat. Instagram users will have the opportunity to turn this feature on and off.
#Instagram keeps working on the walkie-talkie feature by adding the ability to disable the feature in a specific thread 👀 pic.twitter.com/5m2kTWz2BU
A recent update from Head of Instagram Adam Mosseri revealed new additions to Reels, Instagram’s fastest growing video format:
Reels video merge
Mosseri confirmed that going forward, all videos will be Reels. Instagram was just testing this new format with select creators within the last month, and is looking to quickly implement the change across the board.
“It doesn’t mean that every video has to be a dancing video or a lip-synching video, but it means when you create a video on Instagram, you’ll have access to all of those tools,” Mosseri says.
After years of making content from friends and family less visible on the homepage, Facebook has created a new chronological feed.
Earlier today, Mark Zuckerberg announced that the company is launching a Feeds tab so that users can ensure they’re spotting new posts from friends, Groups and the Pages they followas they appear chronologically. “One of the most requested features for Facebook is to make sure people don’t miss friends’ posts,” he says.
The Feeds tab is aptly named “Feeds” and can be found to the right of the “Watch” icon on the bottom menu.
Matt Navarra, a social media consultant, said in a recent post that “Facebook’s TikTok-ification is complete.” He explained Facebook’s homepage will be a vertical feed sharing mostly Reels and Stories. Posts from friends and family will be limited outside of the Feeds tab. Instead, users will see more recommended posts based on Facebook’s algorithm.
Facebook's TikTok-ification is Complete
NEW Home feed – Vertical feed – Mostly Reels+Stories – Algorithmic sort – Lots of 'Recommend' posts – Limited friends/family posts
NEW Feeds tab – Chronologic sort – All Friends, Family, Groups, Pages posts – NO 'Recommended' posts pic.twitter.com/28H1hdJrvt
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) July 21, 2022
