Meta has soft-launched a new Community Chats feature for Messenger and Facebook Groups.

TikTok has launched a new time-based dual camera feature called TikTok Now, according to an update published on their blog today.

TikTok Now will send users daily prompts to capture and share real-time updates using their front and back cameras.

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Source: TikTok

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On September 1st, 2022 Twitter began rolling out its most anticipated and requested feature: Edit Tweet. The feature is currently only available for internal testing but Twitter Blue subscribers in specific regions will get the first opportunity to test it publicly. Twitter intended to monitor user behavior before finalizing the feature for a full public rollout.

Update: On October 3rd, 2022 Twitter announced that, after successful testing, Edit Tweet is being rolled out to Twitter Blue subscribers in Canada, Australia, and New Zealand. A US rollout is coming soon.

https://twitter.com/TwitterBlue/status/1576980429814759424

Edit Tweet lets users do exactly that, but not without some limits:

• Edits can only be made within 30 minutes from the time of posting
• Tweets can only be edited 5 times in that 30-minute window

The idea is to provide enough time to fix typos, add missing media files, and include hashtags that might have been missed.

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Meta has released a guide to help brands adjust their advertising strategies in response to Apple’s App Tracking Transparency (ATT) update. The update allows iOS users to opt out of data tracking across 3rd-party applications.

Launched on April 26th, 2021, the ATT update has had a direct impact on Meta’s ability to use user data to serve targeted ads on Facebook, Instagram, and WhatsApp. 

In response, Meta commissioned its 2022 Signal Resiliency Guide. “Signal resiliency” is Meta’s way of saying “how to target your ads with less data collected from 3rd party apps”. The guide will help social media marketers adjust their strategies for this brave new world of online data privacy.

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Instagram is testing a new post option that looks a lot like one of Twitter’s most popular features.

Reposting, or sharing others’ content with your followers, may soon be available for your Instagram feed.

The platform has been working on a repost feature since May 2022, according to app researcher Alessandro Paluzzi.

#Instagram is working on Reposts 👀

— Alessandro Paluzzi (@alex193a) May 12, 2022

However, Instagram has now confirmed to TechCrunch that the feature is now in testing “with select users.”

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The Instagram Shop tab will soon disappear from the app, according to an internal memo released earlier this week.

The Information reports that Instagram will be scaling back its shopping features as the platform refocuses on generating ad revenue.

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Instagram is testing a new way to categorize Reels, according to social media consultant Matt Navarra.

New! Instagram lets you add 'Topic' tags to Reels

h/t @TSbyJacki pic.twitter.com/TVqdmH5bNa

— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) September 5, 2022

The new option allows users to add “Topic” tags to their Reels when uploading. The topic tag should help users “reach people who share your interests.”

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TikTok has confirmed that they’re testing a new “Nearby” feed. Users who are part of the test will see the feed appear next to their “Following” and “For You” tabs.

HUHHHH what is this nearby page on tiktok?😭 pic.twitter.com/9Rf3amC8lx

— Sofea (@sofeashra) August 9, 2022

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Pinterest has launched Shuffles, a tool for creating interactive collages and moodboards on iOS. Is this new, invite-only (for now) app the next great social media platform, or just a tool for brands and Pinterest creators?

Pinterest snuck Shuffles onto the App Store in early August 2022. Despite the lack of fanfare, the “new app designed for collective collaging” is already gaining popularity and has a long waitlist of eager users.

Shuffles is fully integrated with Pinterest and has everything expected from a social media platform, including a content feed, likes, hashtags, and a search bar. What makes Shuffles different is its interactive collage-making functionality.

Image source: https://apps.apple.com/us/app/shuffles-by-pinterest/

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Instagram is testing a new feature that looks very similar to BeReal, according to app researcher Alessandro Paluzzi.

#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App 👀

ℹ️ Add other's IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes. pic.twitter.com/caTCgUPtEV

— Alessandro Paluzzi (@alex193a) August 22, 2022

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TikTok will soon allow users to share their TikTok Stories directly to other platforms, including Facebook and Instagram.

Unlike TikTok videos, which give users several choices for downloading, sharing, and reposting content, TikTok Stories have much more limited sharing options.

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LinkedIn users will soon have access to a new templates feature. These professionally designed, colorful templates will make it quicker and easier than ever to create visually engaging posts.

Creating scroll-stopping posts is a challenge on any social media platform. LinkedIn is embracing more ways to help its users get the engagement their posts need.

“We want to make it even easier to create visual content that helps you stand out and inspire your professional community,” said Karen Baruch, Product Lead for Creator Strategy at LinkedIn.

On LinkedIn’s mobile app, you can now find a “Use a template” prompt after taping the “Post” or “Share” box. 

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