NCAA March Madness Bracketology: Social Media Showdown

Bracketology has become a worldwide phenomenon. Everyone from TV pundits to President Obama makes annual predictions. Wondering how to fill out your NCAA March Madness bracket? We think we can help.

Some people choose the best logo, best team name, or prettiest jerseys. Us? We based our picks on social media engagement.

hootsuite bracket
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How do we measure social success?

We divided each team’s total Twitter followers with their total student population. We then measured each team’s sentiment score. We also considered factors like star players with active profiles, mascots with profiles, and sometimes head coaches with a presence online.

The big winner

According to their social media prowess, Creighton University’s @BlueJaysMBB will take home the big prize. Their Twitter following is more than twice their student population and they enter the tournament with a pristine sentiment score. Each team they faced wasn’t even close.

Our Cinderella team

Providence University’s @PCAthletics has an excellent sentiment score and enough fans online to eek out some close wins through the first two rounds. They squeezed into the Sweet 16 only to be beaten by perennial contender Villanova’s @NovaAthletics.

What happened to the #1 seeds?

Only University of Florida (@GatorZoneMBK)—the tournament’s overall #1—made it as far as the Elite Eight. When it came down to the wire, none of the top-seeded teams could overcome their low sentiment ratings. Everyone loves an underdog, and it’s no surprise that the opposite is often true of the powerhouse teams.

Stay with us

Follow us to stay up to date with all the social media wins and losses throughout the tournament. After each round, we’ll update you on what we got right, what we got wrong, and things we notice in the world of social.