The 3 ‘M’s of Social Media Strategy for Businesses

By HootSuite • 2 years ago • 7 Comments

“When you’re trying to adopt social media for your business, what are you doing? How are you doing it? What are you focusing on? How are you taking advantage of it?”

These are just some of the key questions that Steve Johnson, Chief Revenue Officer at HootSuite, thinks you should address when incorporating social networks into your organization or business.

To get more insight into this important and relevant topic, watch this short video in which Steve shares his perspective on successful social media planning and strategy for businesses.

He’ll also explain his 3 ‘M’s for social business: Mission, Model, Metrics. Find out why each are integral considerations for one of HootSuite’s executives.

Follow Steve Johnson on Twitter @steve1johnson.

Author: HootSuite

has written 186 posts for the HootSource blog..

Articles on the HootSource blog written by "HootSuite" include guest posts, and items written in collaboration with several authors.

Up Next

How Social Media Can Help During a Crisis: Entergy, HootSuite, and Hurricane Isaac

6 comments
Gerri @ Ninetynineways
Gerri @ Ninetynineways

A number of small business haven't yet embraced social media for one reason or another. For those who are thinking about getting into social media (or those who are in it already for that matter but need some guidance), these 3 'M's will definitely get them on the right path to implementing a strategy for success.

Andy Au
Andy Au

Hi Gerri,

Those three M's are applicable for organizations of all sizes.. If you're looking for specific social media strategy info for small businesses, register for our upcoming webinar: Social Strategy for Small Business

Felicia
Felicia

Informative video, the 3 M's are definitely something to remember. A clear mission especially will help both the customer and the company itself!

Felicia
Felicia

Great video! Those 3 M's are definitely important. A clear vision makes business easier for both the company and the customer, so no one is left trying to figure out what the company is actually trying to do!

Robert
Robert

I like your 3M strategy. Especially Model and Metrics. Hard to believe, but many businesses don't have one or the other, many both of them.

Cayla
Cayla

It always refreshing when a company is simple and clear about their mission. There is nothing more frustrating than foggy communication or too many words!

Go to Top