“When you’re trying to adopt social media for your business, what are you doing? How are you doing it? What are you focusing on? How are you taking advantage of it?”
These are just some of the key questions that Steve Johnson, Chief Revenue Officer at HootSuite, thinks you should address when incorporating social networks into your organization or business.
To get more insight into this important and relevant topic, watch this short video in which Steve shares his perspective on successful social media planning and strategy for businesses.
He’ll also explain his 3 ‘M’s for social business: Mission, Model, Metrics. Find out why each are integral considerations for one of HootSuite’s executives.
Follow Steve Johnson on Twitter @steve1johnson.