The HootSuite dashboard is packed with features and tools designed to simplify your social media management. And we’re always adding more. To help you get acquainted with the various functionality (or just give you a refresher), here’s a #HootTip highlighting a handy way to help manage your social media team.
Initialing Made Easy
With multiple users tweeting over a single corporate profile, social media teams are facing new challenges. How do you differentiate each voice to add some personality behind the brand, and how do you provide accountability?
One solution is to initial tweets to clearly identify which team member is posting on behalf of the brand. HootSuite’s built-in Auto Initialing, available to Pro customers, is a convenient tool that pre-populates each tweet (or social message) with initials at the end.
Auto Initialing adds the following value to your audience and your team:
- Personality: Helps individual voices to shine through and injects personality into social.
- Accountability: Allows community managers to keep track of who tweeted which update.
- Familiarity: Emphasizes – and differentiates – the human identity behind the tweets.
For example, building a trusting relationship with brand ambassadors is important for social customer service.
Here’s How to Enable and Add Auto Initialing
To enable the Auto Initialing feature:
In your HootSuite dashboard, select Settings from the side menu and select Account.
The popup window should open to the Profile page. Under the Initials box, enter the team member’s (or your own) initials.
Next, check the Auto initial when composing messages? box.
- Save Account Info and you’re all set.
Now that you’ve enabled Auto Initialing, your HootSuite social message box is automatically populated with your initials, ^SM, for example.
Keep your eyes peeled for a new #HootTip – they’re short, sweet and Re-Tweetable so you can share your HootSuite expertise with your friends and followers.