A Step-by-Step Guide to Creating a Social Media Strategy


If you remember just one thing about social media this year, let it be this: you can’t just “wing it” anymore. When so much of your business is now influenced, even dependent, on your social media success, having a plan is essential. With this in mind, HootSuite University has created a simple, step-by-step Guide to Creating a Social Media Strategy.

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This 5-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

The Guide to Creating a Social Media Strategy teaches you how to:

  • Clarify your business’ social media goals

  • Audit your current social media status

  • Develop your content strategy

  • Use analytics to track progress

  • Adjust your strategy as needed

Start your year with a plan. Download the guide right now and discover the best social media strategy for your business.

HootSuite University also offers a comprehensive 30-minute online course on Creating a Social Media Strategy. Access the course on HootSuite University and learn how to create your social media strategy through easy-to-follow video courseware, featuring tips, best practices and business case studies.

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Author: Evan LePage

Evan LePage has written 179 posts for the HootSource blog..

Evan is a Social Content Writer for HootSuite. He writes features, news items, releases and all things HootSuite.