A Step-by-Step Guide to Creating a Social Media Strategy

By Evan LePage | 2 years ago | No Comments

If you remember just one thing about social media this year, let it be this: you can’t just “wing it” anymore. When so much of your business is now influenced, even dependent, on your social media success, having a plan is essential. With this in mind, HootSuite University has created a simple, step-by-step Guide to Creating a Social Media Strategy.

Download Now

This 5-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

The Guide to Creating a Social Media Strategy teaches you how to:

  • Clarify your business’ social media goals

  • Audit your current social media status

  • Develop your content strategy

  • Use analytics to track progress

  • Adjust your strategy as needed

Start your year with a plan. Download the guide right now and discover the best social media strategy for your business.

HootSuite University also offers a comprehensive 30-minute online course on Creating a Social Media Strategy. Access the course on HootSuite University and learn how to create your social media strategy through easy-to-follow video courseware, featuring tips, best practices and business case studies.

Learn More

Written by

SilkCharm 5pts

Companies need to do a lot more in a strategy than just egocasting. I would include also Purpose/Values, What Social Spaces? Which Tribes/Segments? Key Influencer Strategy, Engagement Lifecycle, Conversation Diary (Rituals), Viral Spiked Activity (Campaign) and probably throw in Crisis Comms (trolls) and Guidelines (staff). and more. I also have a course on strategy (and it includes Hootsuite) ... ;) xxx

Busylife2014 5pts

Hi Evan - thanks for the post.  I'm interested in your opening comment 'you cant just wing it anymore'.  How do you think social media management/strategy has developed over time?  A lot of firms still seem to start just because someone (often young and relatively junior) is keen to do it.  Do you think this progression is changing?

evanlepage moderator 5pts

@Busylife2014 I definitely think we've seen progression away from that trend of junior employees initiating and managing social media. This is in large part due to industry leaders (Fortune 500 companies for example) that have embraced social media across departments. Smaller businesses see this and realize that social media has become core to marketing, sales and beyond. If social media is still being managed by a junior employee where our readers work, it may be time to rethink their social media strategy. Hopefully this guide helps!