The resulting streamlined workflow was coordinated using the efficiency-increasing features of the HootSuite dashboard:
Scheduling tools: Several NYPL staff members contribute to and curate the @nypl feed which necessitated tools to coordinate their social media efforts throughout the organization.
Shared search columns: Team members needed to be able to respond from many locations, so the staff monitoring the feeds shared search columns in the dashboard with the appropriate team members.
Assignment features: The staff could easily monitor conversations about NYPL in the HootSuite dashboard and either respond to Tweets directly or assign Tweets to fellow staff for follow-up.
The results of The New York Public Library’s flagship @nypl Twitter campaign showed incredible growth directly stemming from their coordinated efforts.
Not only did the Library’s following grow from just under 7,000 to over 90,000 in 2010, the Library also increased the number of visits to nypl.org coming from Twitter by 353.98% over the previous year (2009).
To top it all off, the Library won the PR News 2010 Nonprofit PR Award for Use of Twitter recognizing the Library’s unique coordinated staffing model. Congrats!
Currently closing in on 100,000 followers (February 2011), @nypl continues to lead the flock as the largest public library in the world on Twitter.
Interested in how HootSuite can help with your social media initiatives?
There are several plans available from HootSuite that are designed for all levels of use. The premium plans can be customized to suit your team and your campaign — advanced analytics, team collaboration, even custom vanity URLs — tailor the perfect plan with a la carte features on the Pro plan, or go for Enterprise for even more support.
And let us know about your success using the dashboard. We enjoy hearing about the new and unique ways that HootSuite users are engaging with their audiences and achieving results.
Author: Ashley Jane Brookes
Ashley Jane Brookes has written 90 posts for the HootSource blog..
Ashley is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide.
Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution.
first of all congratulation to the New york Library management people for successful running of Library. these people is using the advanced technology like hootsuite and twitter for safe run of online Library
Very Nice!! I have used HS since the early days (HS class of 08!!) & I just wanted to let your team know that you have done a great job growing this product. Every iteration/code push demonstrates that the new features were carefully thought out and precisely timed for the market. I wish your company all the best and thank you for creating a product that continues to make my various social media initiatives so successful...... I just wish I could keep you all to myself!!