Introducing HootSuite Freemium ~ Message from CEO Ryan Holmes

By Dave Olson | 4 years ago | 117 Comments

Pro and Enterprise Plans for HootSuiteHello HootSuite Community,

HootSuite is pleased to announce new premium packages designed for business and organizations, while also continuing to provide a free version for most customers.

Following in the steps of industry giants like Salesforce, Basecamp and Flickr, we’ve crafted the package tiers to provide the most useful tools to as many customers as possible while also providing advanced tools to customers who need the business-centric features. We’ll keep listening closely to see how we succeeded in meeting your needs.

Tiers for All

We aim to continue providing free service to approximately 95% of our current users. Based on a customer survey (thanks again to all of you who offered your opinions), along with a comprehensive review of usage data, we’re confident we’ll achieve this goal.

This means most of you will continue to use HootSuite in much the same way you do today. Additionally, power users and enterprises with teams can confidently rely on HootSuite for critical campaigns knowing there will be continuity of service from a stable company.

What’s This Mean for Me?

Starting today (Wednesday, Aug. 11th), all new customers will be required to select a plan upon signing-up — including choosing the free option if desired.

The following week, current HootSuite users will be asked to choose a package with the help of a migration wizard to help you choose the best plan.

For all customers (aside from Enterprise-class accounts), we’ll include a 30-day free trial. This period will allow you to experiment and discover which plan best fits your needs. Again, we’ll continue to offer a free plan for those of you who don’t require advanced options at this time.

While you don’t need to select a plan straightaway, take a look at the Pro Plans and Enterprise Package to see what is included at each level.

Keep on Flying

Since first spreading our owl wings over a year ago, we’ve listened closely to feedback from all corners. In the past 8 months, we’ve rolled out iterations galore — adding thoughtful tools to help you spread messages, monitor conversation and track results.

And don’t think we’re slowing down the pace! The upcoming road-map is loaded with new tools and integrations which will make for more enjoyable surprises. Plus we’ll keep listening to your feedback and offering help as we continue to create the preferred dashboard for social media managers, community builders, marketing agencies, and passionate fans.

Thanks to You

We sincerely appreciate you sharing HootSuite with your friends, mentoring your colleagues, and telling your company about the power of our social media dashboard. We take your trust seriously and look forward to growing with you.

Stay tuned to the HootSuite blog for more info and feel free to share your thoughts with us via Twitter @hootsuite_help.

With best regards,

Ryan Holmes, CEO, HootSuite

More

HootSuite Pro Plans
HootSuite Enterprise Plans
Online Media Kit — includes logos, descriptions and interview scheduling info

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88 comments
SeatCrunch
SeatCrunch

Is this still available? We are interested in using the technology for our social media?

Al
Al

Adding features to a for-pay PRO version is fine. Taking away features from a FREE version people are using is not cool. Guess I will be going elsewhere…

BTW, main issue for me is the new limitation on RSS/Atom feeds.

Al

sally l j
sally l j

What a shame. I really loved Hootsuite--and agree with Jodi. Not having team members is a huge problem for me.

I will now need to find something other than Hootsuite.

$60 a year in order to have a fellow team member is a real problem for me. I am just a sole operator not a huge company.

Even if you just allowed one team member for your free account it would really help keep people

As of today I'm going to be looking for an alternative and will not use Hootsuite any more unless I can find a way to have a team member (my intern) working with me

Dragavan
Dragavan

All I use HootSuite for is to have a single place to read and post to all streams I have and not for any of the advanced networking or group features... so I guess it looks like I will have to drop one of my networks since 6 is out of the free range and even $5 a month seems steep for just having a place to read it... I guess I'll log into the actual site for that one... If I remember to do that.

I am bummed, but understand.

Rachel
Rachel

very disappointed that I sang so highly of Hootsuite all these months, getting so many persons on board! Now, we all are now considering a migration, to another client. These packages just are not suitable, nor are some issues clearly defined (especially as it relates to non-profits) I do both non-profit and corporate accounts, and these packages just do not suit me at all. There are clients with >8 team members, therefore you are expecting us to suddenly pay $1500 per month? For 10 persons? I am definitely considering moving, unless you review these unrealistic packages.

jodi
jodi

I'm very afraid that I may have to leave Hootsuite.

I work for a state agency and these changes, very likely, will not work out for us. ;-(

Brian Inkster
Brian Inkster

I would have been happier with a charge per Team Member. On the basis of what the account tiers are this would in effect equate to $10 per Team Member. Thus 2 Team Members would be $29.99 and 3 Team Members would be $39.99 rather than having to pay say $49.99 for 2 Team Members. The jump from free to $49.99 or $99.99, not to mention $1499 or $1998, per month is quite a leap. Do you think you could consider introducing a tier level based on a $10 per month charge per added Team Member?

martin
martin

$49 a month for custom URL branding, and that's *only* if you pay $100 a month for the Platinum package.

Seriously?

Sorry but that's really disappointing.

BarneyC
BarneyC

All sounds like great forward thinking BUT what does this actually mean for those of us who have already paid for the premium Android client so as to avoid the inline stream adverts?

Are we being asked to pay again?

Stewart
Stewart

I'm looking forward to seeing what the wizard does next week.

I have 3 twitter accounts which I share with 1 other person each. As I understand it I will have to pay $50 a month to continue doing this? Why don't you limit the number of team members on each twitter account to 1 then the $20 option may be viable for me.

I have to say thought that the comparison to flickr is somewhat poor. $25 per year buys me flicker, the cheapest annual pricing you have is more than double this.

Lastly I guess I will have to look at why I would have rss feeds in hootsuite given you are partially using this to differentiate service levels.

Apart from the above I applaud your efforts to make money, but for me it's looking like an expensive option.

rich
rich

Never mind $ 50.00 to add google not good

Justin
Justin

Does this mean analytics/stats will only be features in the Gold + Tiers?

deb
deb

Looks like you can only tweet once, then you have to close down the program and then reopen to tweet again. Is this the new way? or you pay?

Melanie
Melanie

HootSuite is by far my favorite Twitter client, but with three team members using HootSuite, this would take us from free to $50 per month with about a week's notice? It's a great tool, but the cost will have me quickly looking for alternatives.

gerardf
gerardf

Where, on your home page is the "sign me up" nav??????

Guy Hoogewerf
Guy Hoogewerf

I have set things up, so that each of my websites have their own independent Hootsuite Account, of which I am the ONLY Team Member and that allows me to operate ALL my SM needs from a single account/sign in. (I currently have 10 websites set up like this)

With Freemium are you saying that I have to pay for each of my separate accounts because I am the only Team Member? Can you please clarify this potentially disastrous situation?

Andy Bryant
Andy Bryant

How does the team-membership piece work? I assume that one person - buys the gold account and pays $49/month - and then can invite 4 team members to contribute to that account - and they don't have to pay a dime? Is that correct?

I use hootsuite for both personal and professional at the moment. If my company buys an enterprise account, and I'm a team member - can I still maintain my independent personal social networks in the same hootsuite account that I use to contribute to the company accounts?

A.

David Miller
David Miller

What precisely do you mean by "ads appearing in your social streams?"

Does this mean (1)I will see your ads, or (2)My followers/friends customers will see your ads?

Big difference to me.

Carlos
Carlos

I understand you're a company and you're here to make business. Unfortunately I am dissapointed to read this article not because of your decision of providing free and premium services but about your policy regarding the switch (you could have warned users that in near future you were going to remove some features from the free account) and regarding your prices. One of the features I liked the most was sharing the account with two teammembers without providing passwords, which now is not free anymore. Unfortunately 20$ per month (240$ per year) to get only one team member is by far more that I can afford, provided that I don't get any profit. To be honest: when I saw your prices I thought that either you were crazy or there's a lot of people earning a lot of money with social networks (and I would like to know how do they do it)

Gabriele
Gabriele

still tedirect to iphone instead of info about plans...

David
David

Hi - not sure I'm understanding the "team" tier - I work with a variety of clients on a variety of different accounts - will I still be able to assign/share rights to various accounts as part of the standard usage or will this be considered multiple "team" members?

Thanks,

Dave

(HU Member too!)

Steve
Steve

As a government user, we are not allowed to have a credit card. We can only pay for items after issuing a PO and receiving a bill. I know this is the case for many government agencies as well. I am also in support of non-profit and government doscounts. Your pricing plans for the services that we have been using for free since you launched seemed very steep when I spoke with the Mayor and Board of Trustees earlier.

Tim Farley
Tim Farley

Could you post some more details on what the advertising in the free tier amounts to? I see absolutely no details on this. I assume this means you are going to be posting ads into my Twitter feed for my followers to read? How often? Do I have any control over what ads appear or don't appear? (i.e. can I block competitors ads or other ads inappropriate for my community?).

Please advise. All I see now is the phrase "advertising will appear in your social streams" which really leaves a lot to the imagination.

Dave Olson
Dave Olson

Thanks for the feedback Rachel, we're reviewing the pricing plans and over the next few weeks will be adjusting plans so they work better for customers. We've also added an application form for qualified non-profits to receive a discount on services.

jodi
jodi

Not having team members is a huge problem. I have to have my marketing manager and key people from each of the multiple departments whose social media I help manage/monitor as team members...

Dave Olson
Dave Olson

Great feedback re: "a la carte" team members Brian. We're reviewing the pricing plans and over the next few weeks will be adjusting plans so they work better for customers.

Dave Olson
Dave Olson

Thanks for your feedback Martin. Indeed, the Ow.ly Pro service is designed for businesses users who need access to this powerful branding tool along with the other tools in the Platinum package. Are you seeking Ow.ly Pro as a standalone service?

Dave Olson
Dave Olson

No changes on your paid Android app. You are still ad free so keep on Hooting!

Dave Olson
Dave Olson

Thanks for your feedback Stewart. We're reviewing the pricing plans and over the next few weeks will be adjusting plans so they work better for customers like you.

Dave Olson
Dave Olson

Keep in mind the Ow.ly stats are still included in all packages.

Dave Olson
Dave Olson

Ow.ly stats will remain included for all users -- the recently added Google analytics are available in certain packages.

Dave Olson
Dave Olson

Hi Melanie, thanks for your feedback, we're listening toy our concerns.

Dave Olson
Dave Olson

Current users will be presented with a migration wizard next week while new users will be taken through the sign-up process straight-away.

gerardf
gerardf

AHA I see it is a link from the image - so your entire call to action on the home page is alt text?

Dave Olson
Dave Olson

If you are the only team member, you don't need to use a Pro account package. The Free version will allow you to continue to manage the accounts in the manner you've described.

Dave Olson
Dave Olson

Thanks for the question Andy -- you are correct on both questions. We'll clarify this a bit more in a forthcoming blog post.

Dave Olson
Dave Olson

Hi David, We'll be adding Twitter's promoted tweets into your viewable stream but we will not push ads to your followers via your account. Hope that clarifies things for you.

Dave Olson
Dave Olson

Thanks for your feedback Carlos, we surveyed HootSuite users and analyzed data to determine the pricing levels. HootSuite will remain free with the standard features for about 95% of users based on the data.

Louisa
Louisa

I need to know that too - I don't have more than one collaborator per account, but I have more than one account and the collaborators are different for each client. It all seems very complicated and the explanations are not clear.

Dave Olson
Dave Olson

We are adding a discount program for qualified non-profits and looking at other ways we can collect payments from customers like governments. What do you think is a reasonable package for groups like yours?

Maryam Ahmed
Maryam Ahmed

Yes, Please provide more information on the advertising. Thanks!

Dave Olson
Dave Olson

Thanks for your question Tim. We won't push ads to your followers rather adding Twitter's promoted tweets into your stream. Will explain further in a blog post shortly.

Dave Olson
Dave Olson

We're reviewing the pricing plans and over the next few weeks will be adjusting plans so they work better for customers.

tgapen
tgapen

Actually, this is kind of crazy. I understand that this is business and we all need to make a living but to go from free to exorbitant fees seems a little radical. My account has 10 users. Even $100 per month won't be enough to accommodate that many. My company is struggling to stay alive, we can not afford $100 per month or even $20 per month. I am really, really unhappy. I need to find something else.

Dave Olson
Dave Olson

Our aim with this post was to let current users know what to expect in the coming weeks. Sign-ups and migrations will begin next week.

Guy Hoogewerf
Guy Hoogewerf

Yes, but only so long as the individual accounts who have assigned me as a team Member pay - is that right? So rather than 95% of users remaining free. I would have the only Free account while all my clients would have to pay! I'd venture to say only 5% of accounts will remain free at this rate.

Dave Olson
Dave Olson

I've clarified the Team Members on the follow-up blog post. Please take a look and see if we've answered your questions there.

Dave Olson
Dave Olson

I've posted a bit more about the ads in the recent "Freemium Clarifications" blog post.

Guy Hoogewerf
Guy Hoogewerf

It's not just $5 bucks they'll have to pay - it's $20, come on guys this is not good.