Covering the world of Social Media Culture by HootSuite

Live Twittering a Surgical Procedure – Case Study with High Point Regional Health System

Companies are using HootSuite in all sorts of creative ways and we truly enjoy discovering the ways you utilize social media to effectuate business or organizational aims.

We heard about a hospital who live-Twittered a surgery and thought we’d share their story with you. Their objective was to help educate patients about medical issues as well as show their innovative use of the new media.

With help from the hospital’s Interactive Media Specialist Kelley O’Brien (@kelleyob), we crafted a brief case study to share the tips and tactics used for, “finding new ways to engage with patients.”

HootSuite in the Hospital – Twittering a Surgery Case Study

Author: Andy Au

Andy Au has written 169 posts for the HootSource blog..

Comments

osamah June 21, 2012 at 11:55 pm
ilike u but i want to use this ap in surgicall and pedia plus medicacal situations

Reply
osamah June 21, 2012 at 11:57 pm
hi thanks alot i really enjoeed but can i use this in medical and surgical videos and learning please hel
p

Reply
- Andy Au June 22, 2012 at 9:11 am
  Hi osamah,
  
  What are you looking to do with medical and surgical videos?
  
  Reply