18 Must-Have Social Media Marketing Tips For Business

By Kristina Cisnero

Social

Image by Jerry Nihen via Flickr
Image by Jerry Nihen via Flickr

You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled 18 blog posts that touch on the topic of social media marketing tips that will help you improve promoting your business on social media.

Here are 18 social media marketing tips for anyone using social media for business

Social Media Marketing Tip #1: Create a social media marketing plan before you begin

Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.

Social Media Marketing Tip # 2: Do a social media audit of your social media presence

Before creating a new social media profile, run a social media audit of your current social media presence. Social media audits are useful to keep all your social media ducks in a row, such as social profiles and passwords.  To help you conduct one, use our social media audit template to get you started.

Social Media Marketing Tip #3: Your social media strategy must include social media engagement

Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The 3 steps to doing social media engagement right are being proactive, always listening, and being engaging. Learn more in this blog post.

Social Media Marketing Tip #4: Know when to outsource your social media management

Whether or not you should keep your social media management internal or outsourced is a decision many business, big or small, encounters. It takes time to weigh the pros and cons of the decision to give up the keys to your social media accounts. To learn about the kind of things you should consider, here’s a blog post that talks about the pros and cons of outsourcing your social media management.

Social Media Marketing Tip #5: Increase your website traffic with social media

Every (smart) business has a website, but not every business gets the desired amount of traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master. If used strategically, these 5 tips found in our blog post that talks about how to increase website traffic with social media marketing will help you reach your website traffic goals.

Social Media Marketing Tip #6: Social media monitoring is your biggest missed opportunity

When it comes to social media, people have all the power to say whatever they want about your company and brand. What they are saying can be positive or negative. Regardless of how or why they give you feedback, not monitoring your social media audience is a missed opportunity. There are 3 ways to get the most out of social media monitoring, and this blog post explains them and more.

Social Media Marketing Tip #7: All Businesses Should Be On LinkedIn

You’ve probably heard this many times already, but I want to stress it once more: LinkedIn is no longer optional for any business, big or small. This social networks provides you with credibility, a large network of professionals, sales opportunities, and a marketing platform for your business. Educate yourself on the 4 reasons why your business should be on LinkedIn in this blog post.

Social Media Marketing Tip #8: Learn how to schedule tweets so you can save time

Social media tools like Hootsuite take the stress out of managing multiple Twitter accounts by providing you the ability to schedule Tweets ahead of time. There are 3 ways you can use Hootsuite to schedule Tweets and this blog post goes over how to schedule Tweets with Hootsuite.

Social Media Marketing Tip #9: Avoid social media strategy mistakes at all cost

Knowing what to include in your social media strategy is key to your social media success. But do you know what not to do on social media? There are many common social media tactics that can be damaging to your social media presence and this blog post touches on the social media mistakes you should put on your ‘what to avoid list.

Social Media Marketing Tip #10: Tell all social media skeptics that social media is beneficial to their business

There are many who support the use of social media for business, but there are still skeptics out there who don’t see or understand the benefits of social media for their business. This blog post uncovers 10 benefits of social media for business that will make any social media skeptic think twice about not using social media.

Social Media Marketing Tip #11: Target your audience better with the use of social media statistics

Social media statistics allow marketers who use social media for business to guide their social media strategies. With so many studies being done on social media, it would be a shame not to take advantage of these very informative numbers. This blog post puts together a healthy selection of social media statistics that every social media manager should know.

Social Media Marketing Tip #12: Use Hootsuite’s content management tools to manage and share your content

Even with a social media content calendar in place, content management can be tricky—especially if you’re juggling several social channels. Picking out the right piece of content to share out to your social media audience can be a daunting task for any social media manager. Learn 4 content management tips you can do with Hootsuite in this blog post.

Social Media Marketing Tip #13: Know which social media metric you should use to prove social media ROI

Every article you read online about social media analytics seem to discuss a new social media metric you should be tracking. Identify which social media metric(s) suits your business’s unique needs in this blog post—it goes over examples of social media goals and which social media metrics you should measure to report on those goals.

Social Media Marketing Tip #14: Use URL shorteners to track and measure engagements on your URLs

Tracking retweets and likes is no longer enough to give you sufficient data about engagement. Remember that link you included in your post to drive people back to your website? Well, when you use URL shorteners, you’re provided with a trackable URL, so you can measure the success of that social media post in driving traffic to your website. Learn about what are URL shorteners and get answers to frequently asked questions about them in this blog post about URL shorteners.

Social Media Marketing Tip #15: Learn the do’s and don’ts of using hashtags

You’ve probably seen people use a hashtag with every word in their Tweet, or dedicate a separate Instagram comment to include hashtags. But that doesn’t mean that’s the right way to use hashtags. Educate yourself on the do’s and don’ts of how to use hashtags in this blog post that goes over the fundamentals of hashtags.

Social Media Marketing Tip #16: Use a social media content calendar to keep your social content organized

Getting organized and figuring out a social media content schedule is imperative to your social media success. By using a social media content calendar you’re able to figure out a social media content schedule that works for your business. Not sure where to start when it comes to creating a content calendar? This blog post goes over how to create a social media content calendar and the benefits of having one for your business.

Social Media Marketing Tip #17: Increase your social media reach with social media advertising

Using social media advertising to expand your social media reach is an opportunity that any business should take. Investing in social media ads should be an integral part of your social media strategy. However, knowing how to use social media ads effectively is something everyone should take the time to learn before investing a hefty budget into advertising. This beginner’s guide to social media advertising will provide you insight into the different advertising opportunities available on Twitter, Facebook, LinkedIn, and StumbleUpon.

Social Media Marketing Tip #18: Social media templates will provide you guidance

If you’ve made it down to this last tip, congrats! We’ve talked about various social media marketing tips; now, to provide you with a final takeaway, download these 6 social media templates to help boost your social media presence and save you valuable time and effort.

Apply these social media marketing tips to your social media strategy using Hootsuite.

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