New Gadgets, Gizmos + Amigos ~ Your May News RoundUp


This Spring HootSuite revealed plenty of great virtual gadgets, including new additions to the app directory as well as a couple key language releases. Keeping up with HootNews is a bit tricky, but never worry, the Owls have got you covered!

Here’s a condensed version of the latest #HootHighlights just in time for Summer.

Hoot News Highlights

B2B Voices – The Next Chapter for Social Finance and Three Things to Consider

Photo Courtesy of B2B Voices
  • The Securities and Exchange Commission recently released a statement allowing publicly traded companies to communicate with shareholders via social media.
  • This supports the use of Twitter and Facebook as a potential method for companies to disclose market-moving corporate news.
  • Within an atmosphere where companies, investors and clients collide — managing the information within social media streams is important. HootSuite can shed a light on how to optimize social finance.

“…social finance had arrived. Traders, analysts and financial firms were already mining Twitter for data. The news this month continues the evolution of social finance and further emphasizes the importance and seriousness of the information that is being shared.”

Amplified – Location Based Search: How to Use Twitter & HootSuite to Find New Customers

Photo Courtesy of Amplified
  • As a business, twitter can often pose to be a difficult and often time consuming method of finding new customers.
  • Looking for users based on keyword searches can potentially create hundreds of options
  • Rarely will it be easy to find those who are in your geographic vicinity.
  • HootSuite’s location based search options can help in a big way.

“I’m sure you’re like most of our clients, you’re busy and you don’t have time to sit on Twitter all day, after all you’ve got a business to run. We hear you. So, here’s a great tip for you. Use Hootsuite to cut out the noise and begin tuning in to only the tweets that matter to your business and are coming from near your area.”

Community +1

The Georgia Straight – From 33 Acres to Brassneck Brewery, get ready for a wave of new craft beer in Vancouver.

“The brewery’s storefront will undoubtedly be very popular among workers at nearby businesses, including the thirsty digerati at HootSuite, which recently moved into a building two blocks away. Michnik is focused on serving the locals first and foremost.”

Photo courtesy of 33 Acres Brewing Co.

First and foremost, a big welcome to the neighbourhood for 33 Acres Brewing Company as they’re opening up shop two doors down from HootSuite HQ.

A couple HootSuite Owls got to pop over, hand out some swag and have a sneak peak of the almost complete brewery. Simply, It’s beautiful.

Be sure to follow 33 Acres on Twitter, Facebook and Instagram to see the creative ways they are using social media to build a brewery.


Ryan Holmes Rise of the Maple Syrup Mafia

Will Vancouver be the next boom for tech startups? HootSuite CEO talks shop about business heading North.

More from Ryan: Why Silicon Valley’s Heyday Might be Over + Big International Social Networks Are Closing In On Facebook

BloombergTV – Twitter Boosting User Security After AP Hack

Recent hack of AP is causing twitter to amp up security features. What’s HootSuite doing to help? See the new social media security services for corporate accounts.

Connor Meakin on DottoTech (via Dotto Tech)

HootSuite’s Community Manager of North America talks about interesting and upcoming apps on the Dotto Tech radio show.

Vancouver Sun – HootSuite rides a rising growth curve (with video)

Ryan Holmes talks about HootSuite’s performance so far and it’s future goals. Is HootSuite Canada’s next billion-dollar titan?

Business 2 Community – HootSuite Professional Review

A concise and professional review of the HootSuite tool and it’s most popular features.

Financial Post – Glot of startup accelerators failing to produce the next HootSuite or Shopify

Discussing how HootSuite’s accelerated growth reflects years of experience and expertise– something a lot of other start-ups are missing.

Dallas News – Social media getting hard to manage? Take a look at HootSuite

Versions, features, how to view and how to #hashtag– a succinte recap of the tool for those having trouble managing their networks.

Business 2 Community – Twit Twoo: How Can HootSuite Help You?

A great article reviewing the auto-schedule and secure team setup tools, also looking at how to track campaigns, measure success and get help.

Industry Week – HootSuite CEO: Five Management Lessons From Man’s Best Friend

Be loyal, trust your instincts, be persistant, do everything 110% and don’t forget to unplug and play sometimes.

Tech Crunch – How Not To Look Stupid On Twitter

HootSuite restricts password-based access to your accounts, therefore preventing a hacker from taking total ownership.