Learn How to Become a Social Media Expert in Complex Markets

If you work at a large organization, you know the challenges of corporate complexity firsthand. From navigating compliance to coordinating global and local marketing initiatives, it can be difficult to build a comprehensive social media strategy.

In our new eBook, How to champion social media in large organizations and complex markets, you’ll discover how three professionals became internal social media experts and drove change across their organization.

Meet the social media champions at large and complex organizations:

  • courtney-fischbach-headshot.jpgCourtney Fischbach is VP of Social Media at Legg Mason—one of the top investment firms in the world. As a highly regulated business, security and compliance are essential for all digital communications. Courtney wanted to become an internal subject matter expert on crisis communications, security and compliance, SEO, analytics, and content management.
  • alex_malouf_headshot.jpgAlex Malouf is the Corporate Communications Manager at Procter & Gamble, Arabian Peninsula, based in Dubai—as a regional subsidiary of an American company. When P&G executives decided to refocus global spending toward digital communications, Alex realized that he required a better understanding of social media strategy to support them.
  • heather_bisset.jpgHeather Bisset is the Corporate Affairs Manager at Pfizer Canada, a pharmaceutical company leading the charge on social media. She needed help navigating compliance and regulations in order to build an active social media presence and develop customer relationships.


Working within established workflows and existing teams, these three professionals are helping make their organizations more agile and competitive, lessening the impact of corporate complexity.

Download this eBook to discover how Courtney, Alex, and Heather developed the skills and knowledge to drive social media strategies that protect their brands, save time and resources, and drive primary business objectives.

Learn more about the Newhouse-Hootsuite Advanced Social Media Strategy Certification.