Instagram has launched a few initiatives to help young users more safely use the platform.
Late last year, the U.S. Senate Subcommittee on consumer protection questioned Adam Mosseri, Head of Instagram on the platform’s ability to harm young users. The new features are an effort to combat any residual concerns people have about the platform’s negative impact kids and teens.
Parents and guardians will now be able to:
Send invites to their teens to initiate supervision tools.
Set parameters for the day or week they’d like to restrict their teen’s usage.
Learn more information whenever their teen reports an account or post, such as who was reported and the type of report.
Outside the U.S, these tools will start rolling out to the U.K., Japan, Australia, Ireland, Canada, France and Germany sometime this month. The features will roll out to the rest of the world by the end of the year. Read More
Twitter is introducing a new shopping feature that will help marketers keep audiences up to date on product launches.
With Product Drops, users will be able to tap a “Remind me” button whenever a merchant tweets about an upcoming launch. The button can be found at the bottom of the Tweet.
If users want to learn more about the product, they can click on the merchant’s Tweet, which will take them directly to a Product Details Page. This page will show the price, photos, and a product description as well as a clickable hashtag that will let users look up what other shoppers on the platform have to say about the product.
Back in April, Instagram confirmed they were working on a new feature that would let users customize their profile pages by pinning up to 3 posts of their choice to the top of the profile grid. This week, Adam Mosseri, Head of Instagram, confirmed the feature is live and ready to use.
“Your profile is your space, so we’re looking for more ways to give you control over that experience,” Mosseri said in a recent post.
With the feature, users will be able to pin three pieces of content to their profile. Social media marketers might want to take advantage of this feature to keep content that introduces the brand at the top of the page. It’s also an opportunity to show off particularly noteworthy content or highlight news or announcements. Read More
TikTok has added a new trends discovery tool to help marketers keep up with what’s hot on the platform.
The tool, located within TikTok’s Creative Centre, is designed to help users understand what performs well so they can get inspired and increase engagement on their content.
Users can explore trending hashtags, songs, creators and TikTok videos. Under the hashtag option, users are also able to refine searches by industry, such as financial services, tech and electronics, sports and outdoors, and more. If you’re marketing a financial brand, for example, and see that “inflation” is trending, that might guide future content development. Read More
Instagram has introduced new features for Reels as it continues to expand the video format.
As of today, creators will be able to add interactive stickers, post videos up to 90 seconds long, use Reel templates, and more.
Instagram has come out with the new features to help creators better engage with their following, as well as attract new followers, as they compete with other platforms for creators.
“Over a 60-day period, public accounts with over 10k followers that posted at least 5 Reels over 60 days gained over 2.5x as many followers as those within the same category who didn’t post Reels, Instagram said in a blog post. Read More
Instagram is working on a bevy of updates to improve the photo viewing experience on the platform. Alessandro Paluzzi, a mobile developer, has been sharing these updates-in-progress on social media as he sees them.
Earlier today, Paluzzi announced that Instagram is testing a way to let users expand profile photos by long-tapping them directly.
A couple days earlier, he shared that Instagram is experimenting with the ability to upload 9:16 photos. This coincides with Adam Mosseri, Head of Instagram’s post in early May explaining that the future of photos and videos will be “mobile-first” — Instagram appears to be following TikTok’s lead in creating a full-screen vertical layout. Read More
TikTok appears to be working on a new lead generation feature for businesses, according to social media consultant and industry sleuth Matt Navarra.
The new feature will allow businesses to collect and manage leads on the platform. The latter will be done with the help of tracking features and adding notes to collected leads. Read More
Formerly, the site was known as Twitter Media and provided product guides, case studies, and interviews with social media experts.
The site groups content by goals, such as monetization, engagement and relevance — the latter helping users learn how to be an influential voice on the platform. More goals are expected to come. Read More
Many advertisers have turned to TikTok to promote products, leveraging influencer marketing and hashtags like #TikTokMadeMeBuyIt to make products go viral.
TikTok’s own studies show that 58% of TikTok users use the platform to learn more about new products or brands and 48% have discovered a product or service on the platform and quickly bought it once in the past year.
To further enhance the platform’s online shopping capabilities, TikTok has announced it will be launching a new WooCommerce integration. WooCommerce is an open-source ecommerce plugin typically used for WordPress websites. Read More
Earlier this week, TikTok announced the launch of Live Subscription, a monthly subscription that will give users greater access to their favorite creators.
Live Subscription will start this month as invite-only but is expected to become available worldwide in the coming months. The goal of Live Subscription is to help creators earn more money while growing and engaging their communities. Read More
TikTok is working on building a “culture of credit” by developing new tools to help users give attribution to creators on the platform.
“These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression,” says Kudzi Chikumba, Director of Creative Community at TikTok US, in a blog post. “Whether taking part in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly cite their inspiration.”
