Apps World in London Panel: The Impact of Mobile Apps on Social Media

By Jordan Behan | 3 years ago | 6 Comments

Apps World is a two-day event taking place in London. It starts today, and our HootSuite Director of Sales in Europe will be on a panel to discuss the impact of mobile apps on social media.

Ian Robin, HootSuite Director of Sales EMEA
Ian Robin, HootSuite Director of Sales EMEA

The panel, which is entitled Social Mobile – Exploring the Impact of Mobile Apps on Social Media, will explore the way that mobile apps (not just any app on a smart phone, but ones that are equipped with geo location data) have changed the social media landscape. Ian Robin, Director if Sales EMEA for HootSuite, will be there to represent us on the panel, and he knows exactly what he wants to address: “I want to talk about the importance of mobile social in defining the ‘where?’ in social media,” says Robin. “Any piece of social content has a ‘what happened,’ a ‘who did it’ and a ‘when it happened’ in the permalink. I’d like to explore the ‘where’ in the equation; the GPS tagging, locations stamps, etc.”

Like any good panelist, Robin also looks forward to hearing his co-presenters answer such questions as: How are mobile apps impacting the social space? How is user behavior changing as a result of social media apps, and how should marketers and community managers be adapting their approaches to the new environment?

About Apps World in London

Now in its 3rd year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry. This year’s Earls Court 2 event is set to be the biggest yet with over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for two days of high level insight and discussion. With 10 targeted workshop tracks, speed meeting, one-to-one meetings, parties, and awards the event will be tackling a spectrum of issues across the app ecosystem.

About Ian Robin, HootSuite Director of Sales EMEA

Ian Robin is an accomplished Sales and Business Development Director, with over 20 years experience of management and strategy, channel development, and international sales. Robin started the Skype Business Division, joining Skype as a Director in May 2008. It was Robin who outlined the strategy, recruited the team, built partnerships and successfully launched that $50 million enterprise. He was also a key player in two acquisitions, the last of which was an $8B sale to Microsoft in November 2011.

Robin knows what it takes to win and retain large volumes of customers, having spent many years in telesales, field sales and sales management within the IT equipment and services sector.

The panel stakes place Oct 3 at 4:30 PM at Earls Court 2, Warwick Road, London, as part of  @Apps_World. Follow the hashtag #AppsWorld.

Written by

James Sandberg
James Sandberg 5pts

I have been using Hootsuite on mobile for some time and I must say it is fantastic. I'd be interested in hearing about what the Hootsuite team think about SOLOMO (social, location, mobile) as the next wave of digital marketing.

Andy Au
Andy Au 5pts

Hi James,

We're certainly interested in where mobile is going and have our ears to the ground to see where it's going next with relation to geo-location. You can read more about our SOLOMO work with Pepsi here.

Mark 5pts

Hey TootSuite ( and Kendall),

Like Kendal I just tried to find ur app in the iTunes store and guess what - it's not available in the iTunes UK store! how come?

no point in using it if I can't have it on my iPhone!

Kendall Ingersoll
Kendall Ingersoll 5pts

I recently signed up for hootsuite and added my social networks...too complete the process I would like to install the iphone to send messages mobile. It says you have a mobile app but when I search the store I can't find it.

Can you help?

Matt Gentile
Matt Gentile 5pts

Good morning, I direct PR and Social Media for Century 21 Real Estate and I have made multiple attempts to contact someone at Hootsuite with out success. The is only one number listed that I've been able to find and no one answered the phone...kind of funny when you consider the business that you are in...It would be great if there were a number where you could call someone and ask them questions about the Hootsuite me old school, but I'd really like to speak with a human on the phone. Love hear back from someone if anyone is listening. Is contact info for the corporate sales department a secret?

Andy Au
Andy Au 5pts

Hi Matt,

Thanks for reaching out. We've found the most efficient way for our customers to reach us is through our website but we'd be happy to give you a call.

I've passed your info on to the team and they'll be in contact shortly.