When HootSuite decided to announce their Freemium model, I was a bit torn. I love free. Who doesn’t? My budget has never been insanely flexible to allow for payments of all sorts. BUT at the same time, I’ve written about how freelancing is not free and how people shouldn’t take me for granted and assume that I will be giving them my expertise for free, just because I’m a super nice guy.
So I figured that it was important that I spoke the language that I have always used with my own actions. Or as they say, “walk the walk as I talk the talk”. So, I took the plunge and decided to pay for HootSuite Pro.
Mashable.com – HootSuite Goes Freemium
The Linknet Blog – What Can HootSuite Do For You?
In a recent post blogger Joe Hackman offers reasons why he has opted for the paid “Pro” version of HootSuite:
…so why do I love HootSuite?:
- The platforms it supports (Twitter, Facebook, LinkedIn, Foursquare, Ping.fm, etc)
- The custom dashboards (must have, seriously!)
- Ability to access customer accounts and collaborate.
- RSS/Atom feed support. (This is an absolute must for some of my clients accounts)
As regular readers will know, I’ve been a huge fan of HootSuite since way back. My team and I find the software absolutely invaluable at work, and the new Pro package monthly subscription ($5.99, plus $15 per user – note, not per social network, which are unlimited with the pro plan) was a small price to pay.
Business on Twitter - HootSuite Pro – Why Is Everyone Giving Them Such a Hard Time?
Gourmet Marketing News – HootSuite: The Advanced Restaurant Marketer
There’s more. HootSuite’s Pro Edition has many features that suit businesses. They don’t limit the Social Profiles, so you could, if they were willing, convince your cook and manager to start an official work-related account to help increase the profile of your restaurant. HootSuite supports its own URL shortener Ow.ly for links over Twitter. With the Pro edition, you can follow the stats without restriction or expiration. Another treasure to marketers is the Social Insights that comes with the Pro editions so you can access information about who is on your social network. This is key to enlarging your network and assessing if you need to change your marketing strategy.
How’s Your Hooting?
What kind of HootSuite user are you? We always enjoy hearing about the new and exciting ways that Hoot-fans find to use HootSuite — whether free or Pro — so please share your happy hooting experience so that owls the whole world over can learn from your tips and techniques.
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