[Infographic] Agents of Social Media: 1 Billion Messages

By Andy Au • 2 years ago • 8 Comments

 social media agents header

Dear Agent,

HootSuite has recently hit two milestones: 1 billion messages sent and 4 million users. Our users are influential, engaged and active across multiple social networks. To celebrate these achievements, our owls in the field have collected a dossier of statistics in the form of an infographic.

See this Secret Agent inspired infographic for information about HootSuite’s user base including: user and team growth, mobile signups, messages sent, HootSuite’s global network, advertising agencies using the dashboard and more.

Your mission: Continue being awesome and contributing to HootSuite’s influential and highly engaged user community.

Agent Owl

The HootSuite Agent count is well over 4 million and we’re growing at a rapid speed. Compare us to other high-growth companies: Yammer, Kickstarter and Basecamp.

user growth 600

Our agents are also more influential and engaged with 21 times more Twitter followers than the average Twitter user and over 1 billion messages sent since January 2009.

Social Media for Business

The dashboard is a powerful business tool with more Tweets sent via HootSuite by advertising agencies (not the spy kind) than native Twitter or TweetDeck.

The business trend towards social media collaboration is certainly something HootSuite has taken into account. After listening to user requests we made a dedicated effort to buff up our Enterprise and Pro offerings – focusing on support, pro services and account management. The result? Huge growth within Pro and Enterprise teams – 450% and 4706% over two years.

Interesting fact: the typical HootSuite user is college educated, 25 – 44 years old, female and a business user.

Globally Tapped In

agents 1 billionYou and your fellow users are constantly tapped in. We’ve sent one billion messages from mobile devices, desktops and tablets. Whether it’s political revolutions or the NBA draft – if something goes down in the field, HootSuite users are on the scene ready to report on their findings.

HootSuite has a global network with a wide-spread of users found across the world. Our users send messages all over the world on a worldwide network with 38% of messages being sent in the US, 12.5% in Continental Europe and 10% in Japan. Pass the sushi and serve up that martini (shaken not stirred), our users will take ‘em to go as the jet fuels up for the next mission.

This Message Will Self-Destruct

owly bodyguard

In closing, your mission is to continue helping create the best dashboard for your needs and nurturing the HootSuite community.

Do this by providing feedback, spreading the HootSuite story and making the world a better place through sharing.

agents of social infographic 600
Click to enlarge

Author: Andy Au

Andy Au has written 150 posts for the HootSource blog..

As a member of the HootSuite marketing team, Andy currently manages HootSuite's paid social media advertising program. He makes, manages and markets content for HootSuite.

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6 comments
Karen Moran
Karen Moran

I've been an big advocate of HootSuite when people use to say Who what?!?! before really catching on.

Your dashboard has allowed me to stay organized and a head of the game in an always changing tech/social media space. Thanks!

Karen Moran
Karen Moran

I've been an advocate of HootSuite when people used to say Who what?!? before really catching on.

It's been a great cost effective tool to help me stay organized in the ever changing tech/social media space.

John Dingle
John Dingle

Interesting stats. Are they a reflection of your marketing policies or other matters? Does this, for instance, mean that people who 'tweet' a lot use Hoot suite or similar agents and the more you tweet the more likely you are to get people following you, or is there something specific to Hoot suite?

Ben Watson
Ben Watson

This data would be hard to correlate to success in gathering followers, but what is interesting is that the average HootSuite user does have many more followers than the average social media user. This is more likely a reflection of their individual influence rather than their specific message volume.

Scott Crevier
Scott Crevier

In your "Signup by Gadget" graphic, comparing "web" and "mobile" doesn't make sense (every mobile device I've owned has web). Do you perhaps mean "desktop" instead of "web"?

Sourav Ghosh
Sourav Ghosh

I can't praise your service enough! From the day I started using HootSuite my eSocial life moved into whole new level. Managing different Social channels become so easy! Using it from PC browser and also from Android (would Llove to see it get updated more). And the best part is scheduling. You don't know how much free time I can enjoy because of your service. Thank you so much. Keep rocking :-)

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