HootSuite App Directory for Content Creation: WordPress, Vimeo and More

By Jordan Behan | 3 years ago | 87 Comments

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The HootSuite App Directory is a crown jewel in our social media management system, and it continues to expand its well-stocked collection of apps.

The App Directory, which recently celebrated its one-year anniversary, is adding even more apps with its 10th wave of releases, and now totals 41 apps. These latest apps include some of the most popular content creation tools on the web, with WordPress.org, Vimeo, Via.Me, Reachli and Scripted all joining the ranks.

Now Including The Most Popular Self-Hosted Blog Platform

WordPress LogoMany content creators, including our own content team here at HootSuite, are excited to see WordPress.org added to the platform. WordPress started in 2003 and has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. HootSuite already has an integration with WordPress.com, which is for free blogs that are hosted by WordPress. This new integration is for self-hosted WordPress.org blogs and sites, which includes our own HootSource Blog.

As the most popular self-hosted blogging platform around, WordPress.org almost certainly powers some of your favorite sites. Still confused? WordPress.com tends to be more popular among users, whereas businesses most often prefer the full-featured control of self-hosted WordPress.org sites.

The WordPress.org app in HootSuite, developed by Quinn Sakunaga, allows you to: monitor and compose new pages and posts, moderate and reply to comments, share your pages and posts to social networks and more. It also supports multiple accounts, so social media power users with self-hosted WordPress sites can now effectively manage their publishing empires, without ever leaving the dashboard. The compose option even has a basic rich text editor; definitely try it out!

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Manage your WordPress.org blog right from the HootSuite dashboard

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Love Video? Try Vimeo in HootSuite

Vimeo LogoContinuing on the content creation theme, social media video enthusiasts will be pleased to know that Vimeo has also been added to our platform. Vimeo is a cleanly-designed video sharing website that is especially popular among filmmakers and video hobbyists. Vimeo launched support for high definition video in October 2007, further establishing itself as a leading video hosting platform.

The Vimeo app for HootSuite, developed by Synaptive, allows you to upload videos, search for and view videos within the dash, share videos to your social networks and more. Create streams for your videos, likes, channels, groups, albums and “watch later.”

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Via.Me: All Your Social Content in One Attractive Storyboard

Via.me LogoLove sharing content, but don’t love how it gets scattered like dust to the wind on your smattering of social networks? Then Via.Me may just be the tool for you.

Via.Me lets you share your stories in pictures, video, sound and text. Share your social media content to Facebook and Twitter, but also keep it hosted on your Via.Me social storyboard. By using Via.Me, you can centralize social content sharing and engagement on one visually optimized social storyboard.

The Via.Me app for HootSuite, developed by Invoke Media, allows you to: upload media to your Via.Me account, stream your home feed, view account activity, follow fans who like and comment on your posts and more. You can also search Via.Me content by keyword from within the dash.

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Reachli Gives Your Advertising Images More Reach

Reachli LogoSavvy brand marketers know that to reach the right audience, Facebook and Twitter strategies alone are not enough. Enter Reachli (formerly Pinerly) which helps content creators and sellers of goods easily post and measure their visual content on social media sites, starting with Pinterest.

Reachli makes it easy for brand marketers to share their visual content across the web, and for publishers to monetize their existing images. Over 80,000 brands actively use Reachli’s self-serve platform.

The Reachli app in the HootSuite App Directory, developed by Reachli themselves, allows you to create campaigns when pinning to your Pinterest boards, and view metrics for pins such as number of clicks, likes, repins and total reach. You can search for and create Reachli campaigns from the comforts of your dash.

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Vimeo, Reachli and Via.Me streams in the HootSuite dash

No Time to Script it? Try Scripted

Want to create a content strategy and publishing schedule but don’t have the resources to create all of that fresh content? Scripted has those resources in spades.

Scripted is a scalable content creation solution for businesses. With a pool of 80,000 writers who have been vetted by area of expertise, Scripted matches businesses with writers by area of expertise and allows marketers to accept story pitches from the Scripted writer community at large.

The Scripted app for HootSuite, which they built themselves, allows you to stream all your social content jobs for easy distribution of personalized social media messaging to all your social networks. View your Scripted tweets and Facebook posts, share to your social networks, and search for content that you can filter by Facebook or Twitter.

Try It Now

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Boost Your Content Marketing with the App Directory

Now home to 41 apps, the HootSuite App Directory is truly a content marketer’s playground, except that most of us aren’t playing around. Want to get serious about social media management? Take a closer look at the App Directory, and start to get more value and power from your HootSuite dashboard.

Visit the App Directory

Need help installing apps? Check out our App Directory Guide. Also, be sure to follow @HootSuite_Apps for the latest updates and news on the HootSuite App Directory.

Are you an organization or developer that would like to work with HootSuite? Learn how you can integrate your app using the App Directory SDK.

Written by

CindyHill 5pts

I want to use the app that is designed for self-hosted Wordpress blogs.  The instructions above say:

Installation note: To unlock the features of the new WordPress app in HootSuite:

  1. In your WordPress dashboard, go to Settings > Writing. 
  2. Click the box that reads: “Enable the WordPress, Movable Type, MetaWeblog and Blogger XML-RPC publishing protocols.”
  3. Save changes, and you’re all set.

#2 does not exist in Settings > Writing

How can I set it up to integrate with my wordpress installations?


HootMatt moderator 5pts

@CindyHill Hi Cindy, I did a little digging in the Wordpress support forums and apparently the "remote publishing" option has been removed from the Settings menu in the latest version of Wordpress. It doesn't appear in our Wordpress dashboard, either. However, from what I've read, remote publishing is now enabled by default. So, you should be able to use the HootSuite app for Wordpress.org. Have you tried using the app? Let me know if it works! 

CindyHill 5pts

@HootMatt @CindyHill Thanks HootMatt.  I would really rather push from the blog to various social media, but this seems problematic at best.  I'll give the app a shot and let you know whether this will work for me or not.


HootMatt moderator 5pts

@CindyHill If you're interested in automatically pushing from your blog to social media, I recommend using an RSS feed. You can set up an RSS feed through Wordpress. Then, connect that RSS feed to HootSuite. When you publish a post on Wordpress, HootSuite will automatically post updates to the social profiles you want to push to, including trackable ow.ly links so you can check how many clicks you're getting from social posts. Instructions here: https://help.hootsuite.com/entries/21841256-Adding-RSS-Atom-Feeds

NOTE: this is different from our HootSuite Syndicator app, which allows you to read, curate and share content from other blogs. 

HootMatt moderator 5pts

@CindyHill I believe it's just your home URL for your blog's domain. I just reconnected my Wordpress.org app in my dashboard to our company blog and I used blog.hootsuite.com as the URL. If you continue to have problems we should get our Support team to help you out.

CindyHill 5pts

@HootMatt @CindyHill But isn't that a wordpress.com setup?  LOL Ok.  I have no idea where to go.  Today's my first day on Hootsuite - what's the link for support?  I might do the RSS feed but haven't done that before either :/

HootMatt moderator 5pts

@CindyHill I've forwarded your message to our Support team, who should be able to help you get your blog set up in HootSuite.

And just to clear up any confusion: our blog is a Wordpress.org setup, because we're self-hosted. Hence we use the Wordpress.org app in the HootSuite App Directory.


If your Wordpress blog is NOT self-hosted, you should connect it to HootSuite by clicking "Add Social Network" from the HootSuite dashboard and selecting Wordpress.

I hope your first day in HootSuite is going well - there's a lot to explore. Here are two great resources to help you out.

Community Support Forum: https://forum.hootsuite.com/hootsuite

HootSuite Help Desk: https://help.hootsuite.com/home

HootSuite_Help moderator 5pts

@HootMatt @CindyHill

Hi Cindy! 

Matt's totally right, however if you have WordPress installed as a subdirectory, you'll need to add the full subdirectory as well. If you are getting an error when trying to add, I'd recommend ensuring WordPress and your plug-ins are up to date. I'd also check to make sure that you don't have any password blocking, extra authentication plugins installed that may be preventing HootSuite from shaking hands with your blog. 

I'll meet you over in the forum if you have any other questions! Best of luck, Cindy! 

Sarah @HootSuite_Help - http://hootsuite.com/help

Laurie Bergren
Laurie Bergren 5pts

I really REALLY want to install the Reachli app, but... I am not finding it in the App Directory, and it does not show up in a search. Is there something I'm missing?

Sebastian Koch
Sebastian Koch 5pts

I love the Wordpress app. Totally recommended.


Anom 5pts

When will it be possible to manage this apps and other social networks such as google plus on the hootsuite iPad/iPhone app??

Viktor Nagornyy
Viktor Nagornyy 5pts

Thanks for the app, will be testing it this weekend. Is the comment management for built-in comments or does it also work well with Disqus, Livefyre, etc. comment platforms?