Hootsuite’s Live Twitter Stream: HootFeed

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The HootSuite dashboard’s search streams are great for real-time tracking of keywords, #hashtags and @mentions – whether you’re on the go or at your computer. But what do you use when you want to share those Tweets with an audience?

*Drum roll please* Introducing HootFeed – HootSuite’s customizable full-screen Twitter feed built for live events and digital displays. Whether you want to showcase Tweets on the mainstage or have them on LCD screens scattered throughout your event, this easy-to-customize Tweet wall animates Twitter activity onto your screens in real-time.

HootFeed is free for anyone to use and is a great way to engage audiences at events or busy public locations. Attendees Tweet the keywords and they auto-magically appear on the big screen. Instantly interactive!

A Multi-Purpose Tool

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Easy to set up and easy to use, HootFeed is a handy tool for events. Display a real-time Tweet board wherever you can set up a screen:

  • Conferences and exhibitions
  • Lectures, presentations and tradeshow booths
  • Concerts and night clubs
  • Lobbys, boardrooms and hallways

Not restricted to sharing Tweets at events – HootFeed also serves as a handy tool for monitoring in scenarios like:

  • Group Chats – See how groups like #usguys are constantly conversing
  • Media Coverage – Track reaction and media amplification for company announcements
  • Special Events – Quickly view the Twittersphere’s reaction to political speeches, elections, sporting events and award shows

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Setting up HootFeed

HootFeed is browser based with no installation required and only takes a few minutes to set up. You’ll need access to an internet connection, an email address and whatever video set-up suits your fancy.

Here’s How:

  • Access hootsuite.com/hootfeed.
  • Enter your email address.
  • Input your keyword, mention or hashtag. For power users: HootFeed works with Advanced Twitter Search Operators.
  • Toggle to add the Profanity Filter.
  • Keep it simple or customize HootFeed with your organization or event’s name, logo and colors.
  • Authorize HootFeed to use your Twitter account by entering your username or email and password.
  • Preview your Layout Options.
  • Press Launch and watch the Tweets roll out.

hootfeed customization

HootFeed Tips:

  • Adjust the size of the Tweets by zooming in or out of your web browser. Do this by holding down “ctrl” and pressing “+” or “-” for PCs. Mac users hold down “command” and press “+” or “-”.
  • Maximize your display by adjusting your web browser to full screen.
  • Share your customized HootFeed with a colleague by sending the ow.ly link located on the top-right of the screen.

HootFeed Debut

HootFeed made its debut on May 14th at the Conversational Marketing Summit in NYC where it displayed Tweets that included the #cmsummit or #fmsignal hashtag.

CM Summit organizer, Emma Tzeng of Federated Publishing Media remarked, “it was a fun addition to the event” and “only took a few minutes to set up with the right equipment on hand (monitor, PC, VGA cable). Also, people who Tweet enjoy seeing their Tweets ReTweeted/blasted to the public, so I think overall it was a crowd pleaser.”

CMsummit HootFeed
HootFeed customized for the Conversational Marketing Summit

Your Turn

Whether you’re an Event Organizer, Office Manager, DJ or Community Manager, HootFeed provides a simple visual solution for streaming Tweets.

HootSuite created HootFeed in response to user feedback and requests. Share your thoughts and suggestions for feature requests on our Feedback Channel.